DSP 123. Adoption, Efficiency, and Value: insights from KickstartDS’s Jonas Ulrich and Daniel Ley

Send us feedback or episode suggestions. AI can generate a screen in seconds. Deciding whether that screen is right still takes someone who has seen enough of them. In this episode of Patterns, Chris Strahl talks with design leader Alexis Puchek about what design judgment means when agents do more of the building. Drawing on about 20 years at frog, Hudl, and Procore, in fields where the screen often isn't the point, Alexis explains why judgment gets more valuable as systems get better. The c...

Send us feedback or episode suggestions. Software teams are operating in an environment where the job description changes every two months. As agentic AI moves from novelty to real engineering capability, the assumptions that have held enterprise software together — long SaaS contracts, stable teams, predictable agile rhythms — are starting to bend. In this episode of Patterns, Chris Strahl talks with engineering leader Alex Wilson about what it actually takes to bring AI into a large, regula...

Send us feedback or episode suggestions. Digital products no longer exist as standalone apps. They live inside complex ecosystems of interfaces, AI systems, legacy infrastructure, and workflows that all have to work together. In this episode of Patterns, Chris Strahl talks with product design leader Andi Rusu about what it takes to design reliable digital experiences in environments where multiple systems—and increasingly AI—are shaping how products behave. Drawing on experience at Disney, So...

Send us feedback or episode suggestions. The Alaska Airlines and Hawaiian Airlines merger came with physical and regulatory deadlines that dictated an inflexible 10-month delivery window for digital and design work. With the timeline tied to real-world change, combined design, product, and engineering teams had to build and ship alongside a transformation that was already in motion. Chris Strahl talks with Noelle Lansford and Forrest Akemann about what it took to deliver a multi-brand experie...

Send us feedback or episode suggestions. In the first episode of Patterns, Chris Strahl sits down with Dave Brown, design leader at Qualtrics, to explore what modern systems thinking looks like in an AI-driven product landscape. Moving beyond traditional notions of software design, the conversation reframes product creation as a shift from a single golden path toward a world where every experience is effectively an edge case. Together, they unpack why context, not features, is becoming the pr...