246. 3 Things I’d Recommend If I Were Your Marketing Consultant: Making More Sales Edition

Visibility is one of the biggest shiny objects in marketing. Because everywhere you look, you’re being sold MORE – more reach, more followers, more views, more traffic, more leads, more people coming into your world. And because those numbers are easy to see, they can very quickly become the thing you focus on when sales aren’t where you want them to be. So you assume you need a bigger audience, or that if you could just get your offer in front of enough people, the sales would follow. And so...

I spend a lot of time observing, auditing and creating marketing for both myself and my clients. My days are spent immersed in all things marketing – whether it’s strategy or execution. I know where to look when things aren’t working, what to do next when they are and how to apply that across different industries, business models and offers. So I know my stuff. I’m not one of those people who tells you the only way to be successful is to follow exactly what I do. I’ll always...

It’s officially Q4, which means we’ve somehow reached the part of the year where a lot of business owners suddenly realise there are only three months left to hit the goals they set approximately 84 years ago in January. And because Q4 is traditionally a big selling period, this is usually the point where the pressure starts to ramp up. There are launches, promotions, Black Friday, Christmas campaigns and a whole lot of noise about how to get more reach, more eyeballs and more sales before th...

IMAGINE if Beyoncé launched an album the way most online business owners are launching their offers right. “Hey guys, my new album is available now.” Followed by a couple of Instagram Stories, a countdown sticker and a handful of emails before deciding to disappear off the face of the earth because “I couldn’t possibly talk about my album anymore without pissing people off”. And look, Beyoncé could probably get away with it. But sadly, you’re NOT Beyoncé and you’re launching into a mark...

We’re on the cusp of the busiest sales period of the year. So if you’re planning to sell anything between now and the end of the year, there are a few things you need to understand about how people actually make purchase decisions at this time of year. Because Q4 changes the environment your buyer is making that decision in. They’re not only looking at your offer and asking whether they want it. They’re also seeing Black Friday deals, Christmas spending, other business investments, new offers...