
#54: Visiting Producers, Advanced Tourism & The Coffee Hunter with Tom of Sweet Maria’s
Making Coffee with Lucia SolisShow Notes
The conversation with Tom Owen is wide ranging, but one main theme we talk about is coffee travel and tourism. How the host and guest dynamics play out including the unintentional burden we may be placing on coffee producers when we visit them. Its an interesting time to be reflecting on the role of travel in coffee, since I just had a major trip to teach coffee fermentation. You’ll hear Tom bring this up when he asks me about FTC being a form of advanced tourism. Sweet Maria’s is an in...
More from Making Coffee with Lucia Solis
Support the show on Patreon to help us keep making new episodes. In this sixth episode, we give you a practical manual to judge your own coffee quality, so you can negotiate with buyers on a level playing field. We start with the simplest step of all: drinking your own coffee. We cover how to brew and taste it, how to build a catalogue of its flavours, and why tasting your neighbours' coffees in a monthly tasting club gives you negotiating power. Then we look at sample roasting, and why a pro...
Support the show on Patreon to help us keep making new episodes. In this fifth episode, we give you a practical guide to pricing your coffee to ensure your farm is economically sustainable in the long term. We start by showing you how the “C” price is actually set, and why it is not what your coffee is worth. Next, we show you how to calculate your cost of production and the common challenges producers will face doing this for the first time. We then look at how high above your cost of pr...
Support the show on Patreon In this fourth episode, we give you a practical guide to finding buyers and selling your coffee into the specialty market. And we finish with the sales conversation itself: the questions to ask in your first five minutes with a buyer, and how to handle the rejection that's coming, because it is coming. The Coffee Producer Toolkit is the podcast that helps you run a more profitable coffee farm. Hosted by coffee journalist James Harper (Filter Stories podcast) and f...
Support the show on Patreon In this third episode, we give you a practical manual to take control of your fermentations and improve your farm's profitability. We start with the basics — what is actually happening inside your tank, where the microbes come from, and why your coffee is going to ferment whether you want it to or not. Then we go through five ways commercial microbes can make you money: consistency batch to batch, long fermentations you can run safely, lifting the scor...
In this second episode, we show you how to stop losing coffee to a badly calibrated pulper, why chasing 100% ripe cherries is actually costing you money, the $480 fix that lets a small farm sort cherries perfectly well, how to keep your coffee under 40°C during drying without spending a fortune, why a mechanical dryer isn't the villain everyone says it is, the cheap instruments that will deliver consistent quality across harvests, and ways to treat your wastewater. The Coffee Producer T...