The Emma Guns Show

Where Am I Going Wrong?

The Emma Guns Show

Show Notes

For a little while now, I've been feeling professionally frustrated. I am, as a reminder, a journalist who has specialised in health and beauty and interviewing. However, the landscapes within which I've worked for nearly 25 years have changed so drastically that it can sometimes feel as though you're always on the back foot. In the past 12 years, I've gone from being a print journalist to embracing social media, podcasting, video and now Substack and the need to be constantly aware of what the next big thing might be means one thing can fall by the wayside - quality.

Luckily, I've been struck down by a virus over the last week, which has given me the space and time to actually take a look at what I'm doing, what I think I should be doing differently, what I'm doing too much of and what I'm not doing enough of. The main takeaway though has been how constantly going back to the drawing board and trying to reinvent the wheel is draining, overwhelming and exhausting. No wonder I have professional fatigue.

So, for one last time I'm going to go back to the start and figure out what I want to create but I'd love your input too. What do you miss? What don't you see enough of? What do you want more of? What mistakes am I making? (braces self)

In an age where everyone is a content creator, how do you think I should stand out?

Follow & Connect: Substack: https://emmaguns.substack.com/ Instagram: https://www.instagram.com/emmaguns/

Hey! Why not share your thoughts and insights to make your listening experience even better. Complete this listener survey to tell me what you want to hear: http://bit.ly/theemmagunsshow-survey Hosted on Acast. See acast.com/privacy for more information.

More from The Emma Guns Show

Sep 7, 2026

Ateh Jewel (@atehjewel) is my guest in this episode of The Beauty Podcast and she tells me about her fabulous website Jewel Tones Beauty while we do a little bit of over-heating in her car. In this conversation we talk about life, love, why taking the harder road is the most rewarding path, and a chat between Ateh and I just wouldn't be right without referencing the legendary RuPaul and RuPaul's Drag Race. One of our topics of conversation is the piece Ateh wrote on her website called Mummy, why is your tummy so big? and it prompts a discussion about body image and self worth. Ateh has been a beauty journalist for years, but aged just 24 decided to go it alone and make it as a freelancer. This is no mean feat and it's testament to Ateh that she has been one of the most prolific freelancers writing about beauty in glossy magazines, newspapers and online for over a decade. In addition to this, Ateh runs Couture Communications, a digital film production company, who work with brands including Chanel, Vogue, L'Oreal, Lancome, The Body Shop and Benefit - to name just a few. The Jewel Tones Facebook page has just reached over 15,000 followers and you can also keep up-to-date with Ateh on her Instagram feed. I hope you enjoy the show and if you do, please head over to iTunes where you can leave me a rating and review. Enjoy! EG xx

Sep 7, 2026

Something rather strange happened online for me the other day. I spoke negatively about a beauty product. I didn’t name the brand just showed the product and said how displeasing it was to see medical professionals recommending it when they should know better. I thought I was about to come in for a lot of criticism for ‘starting’ but, as it turned out, the response was quite unexpected. I’d be curious to know what you think and whether it’s more helpful sometimes to have a trusted voice say ‘save your money’? Also, in this episode, products that are genuinely worth your time and attention from Superdrug. I’m their beauty editor so I’m lucky enough to be able to trawl their shelves at will and I’ve spotted some absolutely mega products that I have only positive comments about. Please do start/join the chat in the comments here. Ems Hey! Why not share your thoughts and insights to make your listening experience even better. Complete this listener survey to tell me what you want to hear: http://bit.ly/theemmagunsshow-survey Hosted on Acast. See acast.com/privacy for more information.

Aug 5, 2026

The question I think I'm asked most when it comes to beauty these days is, 'should I be taking collagen?' It sells a good story, doesn't it? Take this daily supplement and all that collagen and youthfulness we're told starts to deteriorate after we hit 30, will be topped up and wrinkles, jowls and sagging will have a much harder time showing up on your skin.

Jul 27, 2026

Michelle Heaton (@wonderwomanshel / www.michelleheatonfitness.com) is a pop princess, TV presenter, reality TV star and actress, and there's a chance you think you have the measure of her. I wouldn't be so sure... In this podcast Michelle and I talk about health, fitness, motivation and how to deal with anything and everything that life throws at you. You don't need to follow the news too closely to know that Michelle has had her fair share of ups and downs. While she may have included us all in the good times via the glossy pages of celebrity magazines, the not-so-good times have been front-page news of the tabloids. From a public divorce to 'that' upskirt shot, and most recently a health battle that rocked her world, the one thing that remains constant is Michelle's candour. Rather than dwell on the bad stuff Michelle and I talk about how to stay positive, why being organised always helps and how to set and follow your dreams. Enjoy! EG xx Permalink Hey! Why not share your thoughts and insights to make your listening experience even better. Complete this listener survey to tell me what you want to hear: http://bit.ly/theemmagunsshow-survey Hosted on Acast. See acast.com/privacy for more information.

Jul 27, 2026

I my latest Superdrug Beauty Column, I share why the best skincare routine is one that hinges on the 'Core Four'. Four proven active ingredients that protect, hydrate, restore and regenerate your skin and provide the foundation for a truly epic, fool-proof routine. Would you strip your routine back to these four actives? Hey! Why not share your thoughts and insights to make your listening experience even better. Complete this listener survey to tell me what you want to hear: http://bit.ly/theemmagunsshow-survey Hosted on Acast. See acast.com/privacy for more information.

See all episodes →