Show Notes
Why does dentistry on social media look so perfect? Are those flawless before-and-after cases the reality of everyday practice—or just the highlight reel? And why aren’t we talking more openly about the failures, frustrations, and imperfect outcomes that every dentist experiences? In this episode, Dr Artem Mkrtichyan joins Jaz for a refreshingly honest conversation about the realities of modern dentistry. Known for his candid and relatable social media posts, Dr. Artem has built a following by sharing what many dentists think—but rarely say out loud: dentistry is hard, results aren’t always perfect, and social media often paints an unrealistic picture of the profession. https://youtu.be/uTKaeewgrgE Watch IC074 on YouTube Key Takeaways Social media has become a powerful tool for dentists to connect and share experiences. Mistakes in clinical practice are common and should be openly discussed. Rural practice may not always lead to higher income as expected. Success in dentistry is subjective and varies for each individual. Continuous learning and skill development are crucial for career growth. Financial freedom in dentistry is not guaranteed and varies widely. Networking and mentorship can significantly impact career progression. Social media can be leveraged to attract patients and build a personal brand. Highlights of this episode: 00:00 Teaser 00:18 Introduction 02:24 Meet Dr Artem Mkrtichyan 05:27 Rejections And Resilience 09:03 Why Honesty Wins 10:58 Rural Dentistry Reality 14:58 Handling Online Criticism 16:01 Associate Vs Owner Myth 18:05 Midroll: Protrusive App 22:48 Dentistry Money Reality 26:57 Design Your Career Path 28:00 Standing Out In Saturated Markets 29:27 Content Marketing Strategy 31:46 Veneer Minimum Ethics 33:48 Final Advice And Community If this episode resonated with you, don’t miss “I Committed Fraud – Learn from My Mistakes” – PDP248 #InterferenceCast #BeyondDentistry This episode is not eligible for CPD/CE points, but never fear, there are hundreds of hours of CPD waiting for you on the Ultimate Education Plan.
More from Protrusive Dental Podcast
Is your diary running you — booked weeks ahead, no white space, drowning by Thursday? Do you really have to specialise to get referrals? How does an associate negotiate a month off every August — and get a yes? And what changes when you start treating yourself as your most important instrument? This is Part 1 of a two-part conversation with Dr Ronit Patel — a Richmond GDP of 20-odd years, an associate at the White House Dental Clinic in Kew, and one of the nicest and geekiest members of the Protrusive community. He works three and a half days a week, takes Wednesdays off, and typically takes the whole of August off. This episode is how he got there: staying a generalist when specialising beckoned, buying a microscope he wasn’t allowed to see, building a referral book without social media, and — the big one — taking control of the diary. It’s a warm, reflective conversation rather than a technique masterclass, and Ronit is refreshingly honest that it hasn’t always been smooth. Part 2 goes into fuel versus friction: what fills you, and what drains you.
Ever felt like being a good clinician is just the entry fee? Have you got an idea you’ve been sitting on — and no one telling you to go for it? Practice ownership, a side business, or staying a happy associate: how do you know which is right for you? And when you tell a patient the fee… do you stay silent, or start talking? This is an Interference Cast — a non-clinical episode designed purely to inspire. My guest, Dr Jawad Abbas, is a young associate who’s already building two ventures alongside his clinical work: an AI tool for radiographic analysis and treatment-plan communication, and a luxury oral-care brand. We start with the communication skills that turn patient trust into comprehensive care — then dig into what it really takes to build something of your own, and whether you even should. We’re living through a moment where, if you can think it, you can increasingly build it. If there’s a big enough problem out there and you have a good solution for it, this episode might be the spark you needed.
Beyond Scaling: How to Get More From Your Ultrasonic
Would you dare promise patients a refund if they felt any pain? Why do so many of us still skip topical — and what does that say to the patient in the chair? How do you take the sting out of an inferior alveolar nerve block, a palatal, or a screaming hot pulp? And when the lip is numb but the patient still feels it — what went wrong before you even picked up the handpiece? My guest is Dr Nigel Kennedy, known to his Brighton patients as “No Pain Nigel” — a dentist who backed his injections with a money-back guarantee, and who has recently retired. Fair warning: there is no revolutionary technique or new anaesthetic agent in this episode. It is the foundations of painless anaesthesia, done properly and done every time — a great reminder of the why for experienced colleagues, and an aspirational one for younger dentists. We finish on something bigger: how to stay calm, stay well, and enjoy a long career in dentistry.
When a filling doesn’t go to plan, how many times do you replay it on the drive home? Have you fallen out of love with dentistry — or just with the way you’re experiencing it right now? Why do the habits that could help your headspace get forgotten by Wednesday? And when did you last ask yourself: have my thoughts been serving me today?