Show Notes
David Airey has been making logos for twenty years and writing about them for seventeen. His third edition of Logo Design Love just came out, and rather than sit down and talk about what's in it, we ended up talking about what changed — in the book, in his practice, and in how he thinks about what he's actually doing when he hands a client a mark that's supposed to outlast them both. There's a moment in this conversation where David describes presenting design directions to clients in words only — no visuals, just paragraphs — before a single pixel gets drawn. And it sounds so simple when he says it. But the thinking behind it, and the years of expensive mistakes that led him there, that's what the episode is really about. We talk about the gap between what a client thinks they want and what they actually need. About the logos David preferred that the client didn't choose — and what he did with them anyway. About a landscape gardening project early in his career that went quietly sideways because he forgot to ask one question at the start. About whether working increasingly through screens and email changes the work itself, in ways that are hard to prove but impossible to ignore. And then there's the bigger question underneath all of it — what does it mean to design something enduring? Not timeless in the abstract, but actually built to carry meaning for a decade or more, through every association a customer will ever have with a brand, starting from a first impression that might be completely wrong. David is thoughtful, honest, and very good at saying things that sound simple until you sit with them for a minute. This is exactly the kind of conversation Rough Drafts was made for.
More from Rough Drafts from BOUNCE
In this episode we talk about the parish priest giving permission for Una to go to art college, designing Valentine's cards that backfired because all the boys thought Una had sent them, the second-hand Mac bought from a buy and sell magazine and QuarkXPress learned from a book in a week. This episode is thirty years in the making. What this conversation explores is what sustains a practice across three decades. The big project in this episode is Hi from a Human — a mark Una woke up one morning and decided to create, and released to the global creative community before she had time to think herself out of it. We go into where it came from — the anger, not the kind she feels often, at watching illustrators and designers lose work to AI systems built on their own creative output — and her ambition for it. We talk about the dementia-inclusive shopping project, that won the Universal Design Award at the IDI Awards. About the drawer of shame and about what Una tells young designers who are waiting until they're ready, she says, only good things come when you jump. Go to: https://hifromahuman.com/ and download your marque that showcases your human ingenuity. __ Episodes drop regularly. Listen or watch wherever you get your podcasts. Or subscribe to our Patreon, for more content, live talks, case studies and more.
Niamh McArdle is a designer from Galway, based in Dublin, and sometimes Florence. She works freelance to allow her the freedom that travels brings, but at the heart of her work is a distinctly contemporary Irish design aesthetic. In this episode she speaks about her interests that have enriched her design, from film, literature, writing and her family's habit of collecting and curating objects of place and ultimately of nostalgia. As a graduate into the world in 2020, she speaks about getting started when the world was in chaos, a pandemic graduation that came with no show, no ceremony, no moment of arrival. Not that it held her back - with incredible projects she deep dives into her work while at Slater, working collaboratively with the studio team on a book design that ultimately went on to win a D&AD pencil for Book Design. The process of making this book is incredible - with the artist Paul Yates described as ‘in concert’ with the team throughout. Everywhere she goes, she finds inspiration, a collector of ideas, from cafes in Italy to workshops, to keep her making and her hands busy. Her next rough draft may involve embroidery, Florence, and something she hasn't quite worked out the shape of yet. _ Episodes drop regularly. Listen or watch wherever you get your podcasts. Listen on Apple // Listen or Watch on Spotify, Patreon and YouTube
In today’s episode. I speak with Sarah Moloney, graphic designer and illustrator based in Dublin.
This years theme is FRICTION. Exploring what it means to resist, slow down, and make things that could only come from you.
Hazel Coonagh is an Irish photographer and visual artist who starts with a portrait taken in the ordinary way, and then takes it somewhere else entirely. Through digital manipulation, hand embroidery stitched through paper and canvas, and a visual sensibility drawn from Japanese art, surrealism, and Art Nouveau, her work creates images that feel both completely new and deeply familiar.