[Best of B2B] Devin Reed on Content Strategy (Founder, The Reeder)

406 | In this mailbag “Ask Dave Anything” episode, he gets into your most burning B2B marketing questions, concerns and challenges. There's no playbook for B2B marketing, but you can lean on the pros (like Dave) for advice when you're stuck. He shares his take on prioritizing brand or demand, then explains what he'd do in his first 90 days as a new marketing leader. He also shares his take on AI for outbound, the most underrated marketing investment, community vs. audience and whether AI is a bubble. Timestamps: (00:00) - A solo mailbag: Exit Five members ask, Dave answers

#405 | Dasha sits down with Casey Patterson, who runs North American ABM at Snowflake, to talk about what ABM looks like as AI reshapes it - live from Drive. Casey explains why the next era of ABM moves past the account to the individual, how her team goes from an account’s intent spike to a personalized gift in four days, and what she means by “tokenomics,” matching the right AI tool to each job. She shares how she inspires her team to disrupt their work a little every week so they never fall behind. Casey dives into her “database washing machine” project for cleaning expired marketing data and an agent that tells sales which event to invite each account to. In the end, Casey names one thing she won’t let AI replace (the direct sales connection), and her 2027 bets on account-based billboards and CMO-to-CMO video. Timstamps

#404 | Dave chats with Hillary Carpio, VP of Growth Marketing at Snowflake, about account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today. They discuss why Snowflake has been an "account-based organization", ABM vs. Demand Generation, how to measure ABM, what an effective ABM campaign looks like, creating a tiered ABM strategy, how marketing exists to support sales at Snowflake and why it works, how tools like ChatGPT and Jasper can help ABM marketers, and more. Timestamps

#403 | We asked six B2B marketers a simple question: what’s the most creative way you’re using AI in your process right now? What tools you reach for, which prompts you run, and where you refuse to relinquish control to AI.

#402 | Dasha interviews Colin Kendall, CMO at SC&H, live at Drive. They discuss how a brand that isn't a household name can build a brand and pipeline. Colin attributes the success to events - his team turned them into a measurable revenue channel by going beyond the sponsor booth. They focus on getting their own experts on stage, and repurposing that content afterward to build touchpoints with people who'd never heard of them. He explains how to get time-strapped executives to build a real LinkedIn presence and why standing out in the age of AI slop means having a point of view that's uniquely yours. He also dives into how his team scales their CEO's voice by turning his Slack posts into LinkedIn content. Plus, why he's betting on employee advocacy and personal branding in 2027, and how gamifying it (like Exit Five's Clout Cup) makes it stick. Timestamps (00:00) - Marketing a firm that sells expertise, not software