Show Notes
As AI floods the marketing world with faster content, scalable workflows, and voice clones that sound eerily human—one big question remains: Can AI create work that actually feels human? In this episode, we dive deep into that question with two guests on the front lines of AI-powered content: Lee Odden, CEO of TopRank Marketing Shaun Benoliel, Creative Straegy Lead, StackAdapt
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As advertising begins to enter ChatGPT, marketers face a new question: how should they think about AI conversations as a place for discovery, influence, and performance? In this episode of The AI Advertising Podcast, host Diego Pineda explores what ChatGPT ads are, what marketers know so far, and how brands should approach this emerging channel. You’ll hear from: Yang Han, Co-founder and CTO at StackAdapt, who explains why advertising in LLMs may compete more with search than social, how conversational AI can reveal deeper intent, and why marketers should start testing now to understand where ChatGPT fits into their broader strategy. Michael Shang, SVP of Advertising Technologies at StackAdapt, who shares why this matters as a platform shift, how ChatGPT could become a powerful new intent signal for advertisers, and why early learning may be one of the biggest advantages in the market right now.
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The 2026 FIFA World Cup will be the biggest ever—48 teams, 104 matches—and it’s the ultimate test of reaching the right fans at scale without creepy tracking. This episode breaks down how AI-driven contextual targeting separates intent (not just interest) to reach both hardcore soccer fans (tactics, lineups, odds, analysis) and culture/moment fans (national pride, watch parties, travel, lifestyle/celebrity), with different creative, timing, and KPIs. Guest: Martin Perelmuter, Regional Agency Development Manager (LATAM) at StackAdapt.
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AI in marketing automation has reached an inflection point. The tools are powerful, budgets are rising, and AI now touches everything from campaign planning to personalization. But outcomes are still inconsistent. In this episode, Diego Pineda sits down with Chris Bentley (Director, Marketing Operations and Analytics at StackAdapt) and Wayne Coburn (Director of Product at StackAdapt) to unpack why. The core insight is simple: AI advantage no longer comes from features alone. Performance now comes from consolidation, integration, and activating AI as a shared intelligence layer across fewer, more powerful systems—so journeys connect, learnings compound, and waste drops. We also dig into a structural problem highlighted by StackAdapt research: 66% of marketers say up to 30% of programmatic budget is wasted due to siloed or fragmented execution. Adoption has moved faster than coordination—and that gap creates “automation debt.”