New package makes animation easy in Tailwind?? 👀 | Theo - t3․gg

Marketers are increasingly vocal about the phenomenon known as "bullspend," where ad campaigns generate impressive dashboard metrics but fail to translate into actual revenue. This term reflects a growing frustration among marketers who are pressured to showcase positive results, often relying on superficial metrics like impressions rather than tangible outcomes. The discussion emphasizes the need for a shift in focus from mere reach to measurable revenue, with LinkedIn highlighted as a platform that offers the highest return on ad spend among major networks.

In the realm of web development, excitement surrounds the launch of Tailwind Motion, a plugin designed to simplify the process of adding animations to projects. Unlike traditional Tailwind CSS, which requires manual configuration for animations, Tailwind Motion allows for easy implementation of various animation presets and customization options. The conversation also touches on alternative animation solutions, such as Glaze, which leverages the GSAP library for more complex animations, highlighting the evolving landscape of tools available to developers. The hosts express enthusiasm about the potential of these new tools while acknowledging the learning curve associated with more advanced options.

New package makes animation easy in Tailwind?? 👀Theo is a software dev nerd mostly known for full stack TypeScript stuff. Check out Theo and his stack at t3.gg

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