Ep 151: Is System Design A Luxury Or A Necessity For Modern Brands? with Luke Hodgson co founder of Commerce Thinking & High Cohesion
OffcutsShow Notes
On this episode I’m back with Luke Hodgson, co founder of Commerce thinking and high cohesion and we’re debating whether system design is a luxury or a necessity for modern brands?
Before jumping into it, we touch on how TikTok is becoming the battleground for Trump’s trade tariffs and whether Strava buying Runna is a playbook for running brands acquiring niche running clubs.
Then we get into system design. We explore the importance of establishing systems from day one, common mistakes brands make, the interplay between data and system design, the impact of AI on system design and why good system design is often a function of an ‘oh shit’ moment.
This podcast is brought to you by our mates at Inventory Planner by Sage. What do brands like like Astrid & Miyu, ROKA London and Passenger have in common? They all use Inventory Planner by Sage to cut excess stock by a third and scale multi-locations with confidence. Get two month’s free by following this link.
Checkout Factory here.
Sign up to our newsletter here.
More from Offcuts
On this episode, Offcuts went live again, this time in London, on stage at Forza Wine in Soho in front of a room of commerce and brand leaders.
On this episode I sit down with Alex O'Byrne, an independent writer, builder and investor focused on AI-first companies, and my former co-founder at the Shopify agency we built and sold together. Alex now runs Alpha Factory, an AI investment company, from Miami. This is his fourth time on Offcuts.
On this episode I sit down with Alister Hewitt, Technology and Operations Director at Rat & Boa and co-founder of Prebuy.
On this episode I sit down with Eleanor Warnock, a writer, journalist and communications expert based in London who has worked for The Wall Street Journal, the Financial Times's Sifted, and the Reid Hoffman-backed AI company Every. She's currently an advisor to Bek Ventures, ranked the top-performing VC firm globally since 2010 by HEC-Dow Jones, and holds an MBA from INSEAD.
On this episode I sit down with Olivier Legris, co-founder of Alter, a native macOS AI assistant that refuses to bet on any single model, and founder of Clauders, the global Claude Ambassador community.