Show Notes
Episode #98 - Amazon's AI Partnership & Mistral AI's Powerful Model 🤖
Summary: In episode 98, we discuss Amazon's big investment in the AI space by partnering with Entropic, and the impressive achievement of Mistral AI with their 7B model. Moreover, we address video quality issues from our YouTube channel and touch on Amazon Ads API updates.
Description: Hello to our amazing listeners on this beautiful Friday, 29th of September! We're edging closer to episode 100, and there might be a little surprise in store for all of you. YouTube Quality Concerns: First off, to our avid YouTube viewers, I've noticed comments regarding the video quality looking somewhat 'foggy'. I must admit, that's due to recording via Zoom which doesn't offer the best video resolution. My apologies, and I will be looking into potential solutions next week. Amazon Ads API Update: Amazon continues to innovate with their latest API release for sponsored displays. Now, when setting up a sponsored display campaign, the potential reach and impressions are forecasted more accurately. The addition of forecast statuses - 'impression targeting too narrow' and 'impression targeting too broad' - assists advertisers in better understanding their potential reach. This is certainly an update for those who like to delve into the nitty-gritty of their campaigns. Big News in AI: Amazon has taken a massive step in the AI realm by investing $4 billion into Entropic, a company recognized for its advanced large language models, similar to OpenAI. On top of that, Amazon itself houses the Amazon Bedrock large language model. This collaboration with Entropic further cements their commitment to advancing in AI. Mistral AI's Milestone: Speaking of advancements in AI, Mistral AI, a startup from Paris, is making waves in the industry. Despite being a young company, they've already released a 7B model which has outperformed several bigger models in various benchmarks. Its proficiency in areas like math and coding is particularly impressive, giving established models from giants like Google a run for their money. European AI has truly showcased its potential! To delve deeper into the fascinating world of AI and Mistral's achievements, I recommend reading the detailed article on their website (link in the description). Thank you all for tuning in. I hope you have a splendid weekend. Be sure to tune in on Monday, and as we approach our 100th episode, expect a few surprises. Take care and goodbye!
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More from Amazon Ads Raw Daily
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Summary: In episode 99, we debunk the common concern about rising CPCs on Amazon. While the numbers might be increasing, the real story lies in understanding the percentage of CPC relative to your selling price, considering inflation, and the dynamics of the marketplace.
Summary: This Thursday, we're diving into the world of off-Amazon placements and how they've now become more visible in placement reports for sponsored products. Plus, a fascinating exploration of how algorithms, particularly those used by video platforms, determine content exposure. Description: Good morning to all our Amazon Ads Raw Daily listeners. Today, we'll be shedding light on a recent development that has been making waves in the Amazon Ads space. Starting off, we'll delve into the realm of off-Amazon placements. For those out of the loop, these placements are the new kids on the block, automatically enrolled into sponsor product campaigns in the US. These placements feature on platforms like BuzzFeed, Pinterest, and other content-rich sites under the Amazon content network. Now, advertisers can see how their campaigns are performing on these platforms thanks to the new "Off Amazon" category in placement reports for sponsored products. However, a lingering question is how these placements fare in terms of conversion, considering they might attract an audience with potentially lower purchase intent compared to on-site Amazon visitors. The data is still in its early stages, but indications hint at a rather modest click-through rate. Switching lanes, our focus shifts to the world of algorithms. Almost every platform you can think of, from Amazon to YouTube to TikTok, operates based on these intricate formulas. Ever wondered how certain content gets recommended to you or why some videos go viral while others stay stagnant? It's all thanks to these algorithms. An AI app named Opus Clip has managed to leverage this by transforming longer YouTube videos into bite-sized clips tailored for platforms like TikTok and YouTube Shorts. From personal experience, these algorithms seem to work in stages, gradually pushing content to larger audiences based on engagement levels. Intrigued? Reach out to us with your thoughts or any insights on these topics. As always, your engagement keeps us going. Stay curious and until next time, take care!
Title: Episode #96 - Fresh API Updates and A Glimpse into the New Ad Console Interface 🎧📱 Summary: This Wednesday, join us as we dive deep into the newest updates from Amazon's Ad Console and the Amazon Ads API. Learn about the novel "exports API," its capabilities, the latest model documentation, and Amazon's intriguing new beta for video ad campaigns. Description: Greetings to our dedicated listeners of Amazon Ads Raw! Apologies for missing out on yesterday's episode, but today we’re back with some noteworthy updates from Amazon's world. Firstly, we discuss the latest API addition, the "exports API." This unique API in the Amazon Ads universe provides a snapshot of your setup, offering a one-time export of your metadata and the present state of all setups. Contrasting with the historical data access, this API focuses on the metadata. Notably, it currently delivers only campaign and ad group level details, but there's ongoing work for targeting and ad specifications. An additional feature to note is the new documentation for common models, shedding light on campaign statuses, ad group statuses, and more. Switching gears to the Ad Console, we highlight an exciting find – a new beta feature related to video ads. Positioned under the campaign creation section, this beta guides users in creating video campaigns for sponsored brands and sponsored display. What’s interesting is the simplified process it offers, particularly catering to advertisers less familiar with the intricacies of Amazon Ads. With just a few clicks, choose a strategy, select a product, decide on targeting, and you're good to go! Despite these new introductions, a pressing concern is Amazon's motivation behind these features. While simplicity and user experience are paramount, the growing feeling is that Amazon's primary focus might be on driving more advertising revenue rather than genuinely enhancing user experience. Thank you for joining us today. If you're an advertiser, stay curious, test these new features, and always strive for better insights. Until next time, take care!
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