Show Notes
Summary
In this episode, Derek Deweese interviews Erick Gama, the founder of Amarillo Stationery, discussing his journey in the stationery world, his love for pens and inks, and the unique offerings of his business. They explore topics such as ink preferences, paper choices, the importance of branding, and the experiences at pen shows. Erick shares insights into his mascot, collaborations with other brands, and his future plans for Amarillo Stationery, emphasizing the importance of community and creativity in the stationery hobby.
Takeaways Erick Gama is a passionate pen enthusiast and founder of Amarillo Stationery. He prefers inks that shade and interesting colors over standard blacks and blues. Erick's favorite stationery adjacent item is his personalized desk space. The idea for Amarillo Stationery came from a desire to represent Latin American brands in the U.S. His mascot, Mr. Amarillo, was developed to create a recognizable brand identity. Collaboration with Rickshaw Bags has helped promote his brand at pen shows. Erick's experiences at pen shows have been crucial for business growth and community engagement. He aims to expand his product line with more proprietary inks and merchandise. Erick emphasizes the importance of sharing creativity and supporting fellow makers in the stationery community. He is actively seeking to improve packaging and product offerings for better customer experience.
https://www.amarillostationery.com https://www.instagram.com/amarillostationery https://www.instagram.com/_erickgama_/ https://www.youtube.com/@_erickgama_
Chapters
00:00 Introduction to Erick Gama and Amarillo Stationery 02:57 Ink Preferences and Grail Pens 05:55 Exploring Ink and Paper Choices 08:50 Favorite Stationery Adjacent Items 11:53 The Birth of Amarillo Stationery 14:59 Mascots and Branding 17:58 Rickshaw Collaboration and Visibility 20:56 Pen Shows and Business Growth 28:38 Traveling with Supplies 30:09 Future Growth and Store Collaborations 32:42 Creative Packaging and Design 34:31 Discovering Latin American Makers 36:40 Sharing and Community in Stationery 38:48 Personalizing the Stationery Experience 41:45 Upcoming Product Collaborations 46:04 Identifying Underrepresented Products 52:17 Future Plans for Amarillo Stationery
More from The DWRDNET Stationery Feed
In episode 14, I get to welcome Jonathon Brooks of Carolina Pen Company to talk about how he has become one of the most well known names when it comes to pen materials in addition to the pens that he makes as part of the Carolina Pen Company. We talk about how he got started, and the path that followed in terms of teaching himself to make pens which quickly led to pouring his own blanks, and things just kept growing over time.
In this episode I am joined by pen maker and artist Matthew Martin who talks about how he got into making his machined pens. Matthew talks about how a side project of helping his dad with some knife making ended up becoming his full time job of making bespoke metal pens. Matthew talks about how he explored different anodization techniques, and how that moved into using anodized titanium as a form of artistic expression.
In this episode, Derek interviews Diana from Moth and Maple who shares her journey into leather and stationery accessories, discusses her custom offerings, and explores her process of creating unique leather products and blanks for pens. Discover how her passion for leatherwork and stationery converges into a thriving small business, with insights into the latest trends and her upcoming projects.
On this episode I get to welcome writer Michelle Geffken to talk about her work in the analog space. She is the creator of the paperblogging.com website, and is a big proponent of embracing the analog tools and mindset when it comes to writing and creativity. Be it sketching, typewriters, or fountain pens, Michelle talks about how all of these come into play in her work.
In this Episode, I get to talk to Rich of River City Pen Company. We get to talk about how he got started, how he approaches his various pen models, when he decided to start creating some inks, his show schedule and more.