Everything's Better When the Sustainability Team is in Charge - the Inspiring Tale of Lafaani
WARDROBE CRISIS with Clare PressShow Notes
In the third of our four-part mini series on sustainable fashion in India, Clare sits down with Drishti Modi and Rashmick Bose, the duo behind slow fashion brand Lafaani. It's focused handcraft, handloom weaves, and natural dyes, and their clothes are gorgeous - we want them all!
But the founders didn't always dream of fashion careers - they're sustainability professionals who met at university studying environmental resource management. At first, it was all about biodiversity, water use in marginalised communities, and regen ag.
So how does one move from observing flying lizards in the Western Ghats, or surveying toilet numbers in remote villages, to staging runway shows? And making wonderful trench coats dyed with marigolds diverted from temple waste-streams. Somewhat of a winding road, it has to be said! Was it hard? What drives them? When you haven't been to fashion school, how do you get the design right? Who do you work with? How do you figure it all out, while staying true to your purpose?
A warm, inviting conversation that will help anybody with big sustainability ideas trying to do fashion differently.
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