Show Notes
Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In today's episode, I'm sharing some of the pros and cons around this important decision as well as offering a couple of alternatives.
- How scaling one product can minimise the risk and allow more time for focusing on the next thing. - The challenges that present themselves whilst scaling up. - Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time. - The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offer
SHOW LINKS: - Got a question you'd like me to answer on an upcoming episode? You can submit it at http://stephtaylor.co/asksteph - DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
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