Show Notes
What happens when a record you made in your bedroom becomes a global phenomenon? On this episode of To The Beat Podcast, Connor sits down with DJ/Producer Cassö, to discuss the story of one of dance music’s biggest breakout records and explore what happens when overnight success changes everything. We dive into the story behind ‘Prada’ - from an edit created in Cassö’s bedroom while at university, to spreading organically through SoundCloud and TikTok before becoming a global hit and amassing more than a billion streams. Cassö opens up about the surreal experience of suddenly finding himself at the centre of the dance music world, the pressures that came with that success, and what it was like being thrown into the deep end of the music industry. We explore the challenge of following up a record as successful as ‘Prada’, managing expectations, dealing with the pressure to replicate a huge hit and navigating the fear of being labelled a ‘one-hit wonder’ and learning to measure progress beyond streams, views and viral moments. Cassö also reflects on how attention-driven platforms and social media can affect an artist’s wellbeing, creative focus and perception of their own progress. He explains the decision to move away from his previous label setup and launch his own imprint Double Dot, giving him the freedom to release music on his own terms while developing and establishing the club sound he wants to be known for.
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