Show Notes
“A message map is the most underutilized resource for marketers.” — David Ebner
What if the reason your marketing isn’t working has nothing to do with the content itself, but everything to do with the foundation it’s built on?
In this episode, Rain sits down with David Ebner, founder of Content Workshop and one of the clearest voices in content strategy, to unpack why most brand storytelling falls flat. They explore the concept of the message map, how to build a storytelling system that scales, and why trust is the most important marketing metric you’re probably not tracking.
David also opens up about how his background in creative writing fuels his approach to business storytelling, what metrics actually matter, and how emotion creates longevity in brand relationships.
Whether you're a solopreneur or scaling a team, this episode will challenge the way you think about content and give you a smarter path forward.
In this episode, you will learn to: Apply the power of a message map to bring structure and purpose to your content Use storytelling as a system, not just a one-off tactic Rethink your marketing metrics and focus on what truly builds trust Leverage long-form cornerstone content to fuel your daily output Avoid burnout by shifting from production obsession to strategic clarity
Follow David on: LinkedIn
or visit the Content Workshop website, HERE!
And for more storytelling tips and tricks,
Visit rainbennett.com or thestorytellinglabpodcast.com Follow on TikTok @rainbennett.storyeller Follow on Twitter @rainbennett Follow on Instagram @rainbennett Follow on Facebook @thestorytellinglab Subscribe to the YouTube Channel
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More from The Storytelling Lab
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"Storytelling is local. But we are a global brand, so we do need consistency — and enough flexibility that everything can be used at a local level, because what resonates in China is not the same thing that resonates in Kenya." — Sydnye White
"You do the story that you want to do because you believe in it and it will find an audience. You have to be passionate about something and not try and hop off what's already out there. You have to absolutely 1000% have a vision." — Leslie Zemeckis
"The best of the writers know structures are important. And then they forget that they've been intuitively following a structure and tell the world you don't need structure. The rest of the people think they don't need structure and realize by the hundredth page they don't know what the story is going to be." —Anubhav Srivastava