Show Notes
Winning isn't about persuasion, it's about connection. That's what Esther Choy, CEO of The Leadership Story Lab, believes. In her latest book, Winning Without Persuading, Choy asserts that creating genuine connection can unlock success for leaders and deal makers. Choy makes a case for how strategic silence, creative listening and storytelling can build trust and transform relationships.
Shift your focus from self to understanding others for stronger business outcomes. Embrace listening to uncover unspoken needs and build trust. Utilize strategic silence and curiosity to enhance communication and influence. Develop your authentic voice; avoid AI-generated content for genuine connection.
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