Consulting Mix

Delta 4 Theory

Consulting Mix

Show Notes

“Telephone did not come into existence from the persistent improvement of the postcard.” This quote by Amit Kalantri perfectly sums up what disruptions in markets are about.

"Delta 4 theory" It is coined by the esteemed founder of Cred and Free charge, Kunal Shah. And it can be used as a framework to evaluate new disruptions in the market. According to him, humans are always looking for more efficient ways to get things done. All inefficient processes are a thing of the past and all efficient things lie in the future. Markets get disrupted when businesses help humans become more efficient.

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Credits : Anuj Pahuja & Shashwat Saini

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