FOUNDER #48. The Man Who Wrote The Book 'Legacy' & Sold 1 MILLION Books On Culture - James Kerr
Dodge Woodall NetworkShow Notes
If you're a Founder and would like to come on the podcast, then you can apply on the link here 👉 https://dodgewoodall.com/guest
James Kerr, author of the global bestseller Legacy, sits down with Dodge Woodall to talk about what the All Blacks taught him about leadership, culture and building teams that perform when it matters.
Born in New Zealand and now based in the UK, James explains how he got inside the All Blacks camp in 2010 and what he saw there: a group of leaders with no ego, a culture built on connection, and a belief that people “rise to a challenge if it’s their challenge”. He talks through the ideas that shaped his work, from the difference between discipline and self-discipline, to why words create worlds, to the idea that every person wants a meaningful role in something meaningful. He also shares how Legacy went from a book he was just happy to finish in a Scottish pub, with a £15,000 advance, to a number one bestseller that opened doors in elite sport, the military, business and government. Along the way, James covers why culture is a force multiplier, how his work took him to Leicester City after the death of Vichai Srivaddhanaprabha, and what makes a leader like Harry Redknapp so memorable.
He also opens up about the craft of writing, his upcoming book Ethos, and why he believes the best teams are the ones where the hard things can be said out loud. Dodge brings his own take from building a festival and a business, and the pair even discuss what it takes to build a culture inside a club like AFC Bournemouth.
This is the Eventful Life of James Kerr.
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