Show Notes
What if the fastest way to grow your business wasn't building your own following, but tapping into someone else's? Some of the world's biggest brands, including SKIMS, Good American and Poppi, have turned influencer partnerships into billion-dollar businesses. But behind those familiar faces are some incredibly smart business strategies that most entrepreneurs aren't taking advantage of. In this episode of Make It Happen, I'm joined by producer Holli to break down the business behind influencer marketing, how these partnerships actually work and why having the most followers doesn't necessarily mean generating the most sales. We look at how brands have partnered with the likes of Kim Kardashian, Khloé Kardashian, Indie Clinton and Alix Earle, and explore the different ways businesses can leverage an existing audience — from paid collaborations and micro-influencer marketing to affiliate programmes and offering influencers equity in a business. I also share what's worked across my own businesses, why smaller creators can sometimes deliver better results than major influencers, and how to start building an influencer marketing strategy even if you have a limited budget and no audience of your own. Whether you're launching a product, growing an e-commerce brand or looking for smarter ways to attract customers, this episode will give you practical ideas for turning influence into actual sales. Ready to take your business further? 🔗 Book a free strategy call: https://www.makeithappen.org.nz/ 🔔 Subscribe for weekly episodes on business, marketing, strategy and scaling. 🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen See omnystudio.com/listener for privacy information.
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Inflation is still much higher than it should be, largely because of high global oil prices. Stats NZ data shows the rate's now on 3.7%, down from 4.1% three months ago. Domestic non-tradeable inflation —for things like housing, electricity, and healthcare— has been trending down. Internationally-driven tradeable inflation —for things we import and export— has dipped, after trending up. But NZ Herald Business Editor at Large Liam Dann told Kerre Woodham economists are forecasting anywhere up to 4.7% inflation for the December quarter, which is pretty ugly. He says even if the Reserve Bank were to look through the impact of oil prices, the Consumer Price Index would still rise around 3.2%, which they can't ignore. Dann says it's one of the reasons economists expect them to hike interest rates. LISTEN ABOVE See omnystudio.com/listener for privacy information.
We may be at a turning point when it comes to property investment. Cotality data shows residential property is worth $1.66 trillion and still accounts for more than 50% of all household assets. But it also shows property sales and values are largely subdued. Chief Property Economist Kelvin Davidson told Kerre Woodham over the last couple of decades, strong capital gains and low interest rates were a big driver for the housing market. He says mortgage costs went down and selling provided capital gains as well, but this potentially won't last into the future. Davidson says property investment will probably need to be done a little bit differently, focusing on active management and cash flow rather than relying on capital gains. LISTEN ABOVE See omnystudio.com/listener for privacy information.
Inflation's eased up slightly - but it's also become more persistent and widespread. The official inflation rate has fallen in the past three months - from 4.1 percent to 3.7 percent - due to a brief fall in fuel prices. But underlying core inflation has been rising and more items are increasing in price. Labour's Finance Spokesperson Barbara Edmonds told Francesca Rudkin the government doesn't have a plan to tackle the rising prices. LISTEN ABOVE See omnystudio.com/listener for privacy information.
National and Labour are offering quite different solutions to persistently high inflation. Headline inflation's eased back to 3.7%, but some economists say it could reach as high as 4.7% by the end of the year. Labour's Barbara Edmonds says freezing the fuel tax would address the single biggest factor – surging fuel prices. But National's Nicola Willis told Mike Hosking National would address the other two major factors – rates and electricity. She says they will push ahead with rates caps and continue consenting new energy projects. LISTEN ABOVE See omnystudio.com/listener for privacy information.
Auckland Business Chamber CEO Simon Bridges says politically, the Mood of the Boardroom shows a "tactical draw" between National and Labour. The survey of business leaders shows dissatisfaction and a desire for more investment in infrastructure, reform, leadership and talk of productivity, Bridges told Ryan Bridge. "Because you'd expect, and they are in their numbers, the Nats as a centre right incumbent government to be higher up, I would sort of call it a tactical draw between the Nats and Labour when you look at this closely." Unease about "the tail wagging the dog" with minor parties gaining more power in the future government is also present. "This is a very small sliver of business. It's the top end of town, let alone it being the electorate... "They've got a very clear view about what they like. They tend to like stability, certainty, an incumbent government over change that might be messy and uncertain." The former National Party leader said no result in the upcoming election would surprise him. LISTEN ABOVE See omnystudio.com/listener for privacy information.