AI Customers, Chatbot Ads & Personalization Trust: 3 Research Signals
AI & Marketing Research with Dr. Eva WolfShow Notes
What if the customer your marketing was built to reach isn't always a human anymore? Three recent papers converge on an uncomfortable idea: AI agents are already shopping, ad-tech is learning to reach them inside chatbot answers, and human trust in data practices remains the deciding factor in whether personalization converts at all.
In this Research Radar Brief, Dr. Eva Wolf reviews 3 recent AI marketing research papers covering AI agents as autonomous shoppers, plug-and-play chatbot ad ins...
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