Show Notes
In this episode, I dive into what it really means to try and be a good boss to my membership team. I share my personal experiences, challenges, and the mindset shifts that have shaped my approach to leadership in a growing and virtual business. You'll get a behind-the-scenes look at how I balance flexibility, accountability, and compassion with my team, plus the practices and policies that keep us running smoothly. Whether you already manage a team or are just curious about what goes into building a positive work environment, this one’s for you. In this episode: How do I balance being a leader without falling into the trap of thinking I have all the answers or micromanaging my team? What approach do I take to measuring and rewarding team performance—do I value outputs over hours worked? How can flexibility and compassion be integrated into daily team management while still maintaining high standards and results? In what ways do I foster a transparent, supportive, and growth-oriented environment for my team members?
Thank You For Listening I really appreciate you choosing us and for supporting the podcast. What's your next step? Whether you're looking to launch your very first membership or scale and grow an existing one, come and join me inside Membership Academy - where I'll give you everything you need to succeed at every stage of your membership journey. And if you found this episode valuable, I'd be eternally grateful if you would leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience, and I read each and every one! Key Quotes & Takeaways: "I focus almost entirely on outputs rather than inputs. I don't want people showing up for their 35 hours, being chained to their desk from nine till five every day, and me using that as the measure of them doing a good job." "I very openly encourage people if they've got questions about anything, even if it's not related to their particular area and the business, to just come, just ask." "You shouldn't be reaming someone out ruining their day, making them fearful for their job because they made an honest mistake. And I think defaulting to the stance that nobody wakes up in the morning thinking, I'm going to screw up today." "Every time I do a staff review, I always end up making the comment of like, this feels like it should be harder. It feels like I should have stuff to tell you off for or stuff to tell you you need to improve, but you're doing incredible work. You're such a great asset to the team."
More from Membership Geeks Podcast with Mike Morrison
A year is a long time in a membership. Long enough for members to forget their renewal date, let their card expire, or get hit with a charge a few days before payday. In this episode from the vault, I walk through exactly how I handle annual renewals in Membership Academy so members are never caught off guard. I share the email sequence that kicks in 11 months after someone joins, why I tell members how to cancel, and why keeping renewing members on their original price is one of the strongest retention levers you have. I also share how one membership switched to manual renewals, offered a renewal-only lifetime deal, and saw its renewal rate go up. If you offer annual or six-monthly plans and want fewer failed payments and more members choosing to stay, this episode is for you. In this episode: Understand why longer billing cycles lead to failed payments, disputes and surprised members See the final-month email sequence I use in the Academy, starting 11 months after someone joins Learn why pointing members to the cancel button actually protects your business Discover how recapping past value and signposting future value creates a “pain of disconnect” Find out how a renewal-only lifetime offer increased renewals and lifetime value for one membership
As fantastic as your membership may be, not everyone sees joining as a no-brainer. Some people sit on the fence for weeks, almost ready to sign up but held back by something they never quite tell you. In this episode, I'm heading back into the Membership Geeks vault to break down the five most common objections people have to joining your membership, and what you can do to overcome each one. I also share the one question you should be asking your audience right now to find out which objection is really costing you sales. In this episode: Why dropping your price is the wrong response to "it's too expensive," and what to do instead How to reassure people who are wary of recurring subscriptions The social proof and risk reversal tactics that prove your membership delivers Simple ways to make people feel safe entering their card details How a "who this is for (and who it isn't for)" section helps people decide whether the timing and fit are right
At some point in every membership's journey, you'll have to decide whether to raise your price. That's a good thing! It means your membership has grown more valuable since you launched. But there's a right way and a wrong way to do it, and this week I'm on my soapbox about the very, very wrong way. My video host took my annual renewal from about $900 to $4,500, with less than one months notice and a single email that was easy to miss... If it isn't obvious to spot, I break down exactly what they got wrong, why I only raise prices for new members, and what you can take from it for your own membership. If you're thinking about a price increase, please make sure you never handle it like this. In this episode: Why considering raising your price is a healthy sign for your member How an upcoming price increase becomes one of the most profitable promotions you can run Why legacy pricing is a silent retention tool that gives members more reasons to stay What Vimeo got wrong, and the communication, clarity, and fairness lessons you can apply Where the line sits between a smart save offer at cancellation and rubbing it in
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