The Dialogue Doctor Podcast

Tony Lee on Writing Fast, Thinking Like a Publisher, & Building an Author Career That Lasts [Ep 344]

The Dialogue Doctor Podcast

Show Notes

In this episode, Jeff Elkins talks with Tony Lee, also known to many readers as Jack Gatland, about writing fast, building a sustainable author career, and learning to think like a publisher. Tony has worked across comics, screenplays, licensed fiction, journalism, audio drama, and novels. In this conversation, he shares what those different forms taught him about compression, dialogue, character, deadlines, reader expectations, and story momentum. Jeff and Tony talk about the transition from traditional media work into indie publishing, why readers remember characters more than plot mechanics, how Tony uses reader feedback to shape his series, and why authors need to be honest about which books are passion projects and which books keep the business alive. They also discuss burnout, AI, productivity tools, writing to market, author conferences, comparison, money, and the mindset shift that happens when a writer stops waiting for permission and starts making strategic decisions about their own career. This is a funny, blunt, deeply practical conversation for authors who want to build a writing life that actually works.

More from The Dialogue Doctor Podcast

Oct 19, 2026

Why do some characters grab us almost immediately while others never quite come alive? You can have an exciting plot. You can have beautiful worldbuilding. You can have a character you know intimately. And readers can still say, "I just don't connect with them." In this episode of The Dialogue Doctor Podcast, Jeff Elkins sits down with developmental editor Liz Woodiwiss to explore what she calls emotional ignition. It is the moment when a reader stops merely being curious about a story and becomes emotionally invested in a character's experience. Liz's interest in the subject began with her own novel. After finishing a massive first draft and beginning the revision process, she started getting an uncomfortable piece of feedback from alpha readers. They liked the story, they were interested in what was happening, but they weren't connecting with her main character. Then her husband gave her an even more painful diagnosis: the novel sometimes felt like reading National Geographic. That sent Liz down a year-long study of reader connection, showing versus telling, point of view, emotional engagement, and what actually makes a character feel alive on the page. Along the way, she began developmental editing, working through dozens of novel openings and several full manuscripts, and started noticing the same problem over and over again. Writers were trying very hard to make readers care, but caring cannot simply be demanded. Readers need evidence. They need access to a specific human experience that allows them to form an attachment for themselves. That is where emotional ignition begins. Jeff and Liz explore the difference between hooking a reader intellectually and engaging them emotionally. An intriguing opening line can create curiosity. An exciting event can create momentum. A dangerous situation can create tension. But none of those automatically creates attachment. To become emotionally invested, the reader needs access to the person experiencing those events. The conversation explores: why knowing your character deeply does not guarantee that the reader knows them the difference between the "book in your head" and the book actually on the page why authors often struggle to see missing emotional context in their own work how developmental editing can expose the mechanics behind reader connection why starting with action does not necessarily create emotional investment how quickly writers should introduce a character's vulnerability, wound, or potential for growth why readers need to feel as though they have a role in the character's journey how a character's attention reveals what matters to them why interiority gives readers privileged access to a character how memories, judgments, expectations, and associations build emotional intimacy why physical embodiment helps readers feel emotions instead of merely understanding them how relationships reveal who a character is why even an antihero needs meaningful connections to the world around them how setting becomes emotionally meaningful through the character's perception and how character voice distinguishes one fictional person from every other character a reader could follow Jeff and Liz also discuss why novels possess emotional tools that visual media cannot use in quite the same way. Film can give us actors, music, camera movement, and performance. Fiction can give us direct access to another person's inner world. We can know what they notice. What they remember. What they fear. What their body feels. What assumptions they make. What they care about. And what they refuse to admit even to themselves. That access creates vulnerability between the character and the reader. And vulnerability creates connection. Ultimately, emotional ignition is not about finding one perfect trick for making readers love a character. It is about combining a series of craft tools to create the conditions where emotional attachment becomes possible. Because the goal isn

Oct 12, 2026

Are your characters changing emotionally faster than your readers can follow? In this episode of The Dialogue Doctor Podcast, Jeff Elkins sits down with author Hazel Behrens to work through a scene from her novel and examine one of the trickiest parts of writing emotion: How much space does an emotional change need? Hazel is writing a novel about Liz, a woman struggling with the death of her only child. Years after the loss, Liz has buried herself in research, family history, and familiar routines as a way of avoiding the grief she still has not fully faced. Hazel knows how to create emotional material. Her concern is that because she knows the story and the characters so well, she sometimes moves through emotional moments too quickly, leaving the reader behind. That leads Jeff and Hazel into a conversation about the velocity of emotion. Some emotional changes happen slowly: a character drifts from one feeling into another through a series of small moments. Other emotional changes happen all at once: something happens, and suddenly the character is somewhere completely different emotionally. Those two kinds of changes need to be handled differently. Jeff introduces a simple framework for understanding those moments: trigger transition response Something creates the emotional movement. The character has to move through that change. Then we see what the new emotion causes them to do. For a small emotional shift, the trigger might be nothing more than a thought. For a major emotional shift, the trigger (and the space surrounding it) usually needs to be larger. Jeff and Hazel explore: how to recognize when an emotional transition is happening too quickly, why emotional changes need a clear trigger, how the size of the trigger should match the size of the emotional shift, when a single line of inner thought can smooth out a transition, how body language communicates emotion more powerfully than explanation, why dialogue is more than characters simply speaking to one another, how a character can be "in dialogue" with an object, a memory, an email, or even someone who is no longer present, why interaction helps ground the reader in the present moment, how formatting and paragraph structure can change the emotional distance of a scene, how dialogue, body language, and internal thought can work together, and how giving an emotional moment just a little more room can dramatically increase its impact. The conversation also looks at the relationship between form and emotion. Longer reflective passages can create distance and make the reader feel as though they are inside a character's thoughts. Dialogue and physical interaction bring the reader closer to the immediate moment. That means writers can use the shape of the scene itself to mirror a character's emotional journey. As Liz begins trapped inside her grief, the writing can feel more inward and reflective. As she begins reconnecting with the people around her, the scenes can become more grounded, active, and interactive. Jeff and Hazel also examine places where Hazel is already doing this particularly well, including the way food, family relationships, and repeated interactions with Liz's husband can become markers of her emotional progress. The lesson is not that every emotional moment needs pages of reflection. Sometimes the fix is one sentence. Sometimes it is one more exchange of dialogue. Sometimes it is simply allowing the character to react before the story moves on. Because if the character changes emotionally but the reader never has time to experience that change, the moment won't land. The writer already knows how the character feels. The job is to make sure the reader gets there too. For more on the craft of writing, check out DialogueDoctor.com

Oct 9, 2026

What's actually working for indie authors right now? What are they actually trying? And what is producing results? In this episode of Write, Wrong, Repeat, JP Rindfleisch IX, Tom Holbrook, Crys Cain, Jeff Elkins, and Holly Lyne get together for another brutally practical check-in on their writing careers and author businesses. Everybody brings something different to the table. Crys is continuing to push into translated editions, experimenting with different distribution options after changes at KDP, and using regular free promotions to support sales across a growing catalog. Tom has a BookBub Featured Deal sending tens of thousands of readers into his cozy mystery series and gets into what happens after the free downloads start rolling in: sell-through, Kindle Unlimited reads, reviews, reader magnets, and whether a huge promotion actually translates into long-term readers. Holly reports back from her first in-person event under her pen name, where she sold out of books and saw an incredible conversion rate among readers who stopped at her table. She also talks about special editions, reader magnets, BookFunnel promotions, Publisher Rocket, and the constant challenge of deciding which marketing tools are actually worth paying for. Jeff talks about launching NRDS Season 2, the strange emotional crash that can follow publishing a book, balancing fiction with developmental editing and the Dialogue Doctor, and experimenting with TikTok as both an author and an editor. And JP has been testing just about everything. He talks about selling nearly ninety books at a live event, using extremely clear signage to attract exactly the right readers, planning a special-edition Kickstarter, changing his TikTok Live schedule, growing his newsletter through BookFunnel, selling damaged special editions, simplifying his website setup, experimenting with dictation, and discovering that turning off Amazon ads did not necessarily hurt his sales. The conversation gets into: BookBub Featured Deals and what happens after thousands of free downloads, Sell-through from one book to the next, Amazon and Kindle Unlimited, Free-book strategies, Book translations and international publishing, TikTok and BookTok experiments, Building social media around individual series, In-person author events, Reader magnets and newsletter growth, Special editions, Kickstarter campaigns, BookFunnel promotions, Amazon and Facebook ads, Direct sales, Publisher Rocket and AI-assisted category research, Author websites and storefronts, Dictation and productivity, And the eternal indie-author question: Do I really need to be doing all of this? As always, nobody on Write, Wrong, Repeat has the one perfect answer. Instead, five working authors compare notes on what they tried, what surprised them, what seems to be working, what they're abandoning, and what they plan to test next. If you're trying to build an indie author career, market your books without losing your mind, or figure out which of the endless author-business strategies deserves your time and money, this episode gives you a look at what those experiments actually look like in practice. Because sometimes the best author-business advice isn't "this always works." It's, "I tried this. Here's what happened."

Oct 5, 2026

How do you write a character's emotions when the character doesn't actually understand what they're feeling? In this episode of The Dialogue Doctor Podcast, Jeff Elkins sits down with author Joan Lightning to work through a scene from her epic fantasy novel A Jealous God. Joan's protagonist, Cherix, presents an unusual writing challenge. He has spent his life inside a culture that has left him disconnected from his own emotions and relationships. He forms attachments. He feels guilt, sadness, fear, loyalty, and affection. He just doesn't recognize those feelings for what they are. That creates a fascinating problem for the writer. The character can't tell the reader what he feels, but the reader still needs to feel it. Jeff and Joan dig into how to solve that problem by using inner thought, physical responses, rationalization, body language, and emotional contradiction. Instead of having Cherix think, "I'm sad," the scene can let him experience a strange physical discomfort, question why it is happening, and then explain it away. The character remains emotionally unaware. The reader doesn't. The conversation also explores how to build tension in a scene that contains a great deal of dialogue but very little physical confrontation. Jeff and Joan talk about: how to create tension through subtext how to use inner thought between segments of dialogue how to let the reader understand emotions the POV character cannot name why emotional reactions still need to appear on the page even when a character represses or misunderstands them how to use physical sensations as clues to hidden emotion how a character can rationalize feelings instead of recognizing them where to pause dialogue and let the POV character process what just happened how to introduce unfamiliar cultures and social structures through character perspective how to describe objects the POV character has never encountered before how much worldbuilding explanation a reader actually needs and how fear, curiosity, and uncertainty can make a first encounter feel real The scene also gives Jeff and Joan a chance to look at one of the great challenges of fantasy POV. Cherix encounters people, customs, musical instruments, horses, saddles, and social expectations that are completely normal to the reader—or to other characters—but entirely new to him. That means Joan has to describe familiar things without letting Cherix suddenly possess knowledge he could not possibly have. And sometimes the answer is not to explain more. Sometimes it is to let the character misunderstand. The episode ultimately comes back to a simple principle: The character does not always have to understand the emotion. But the reader does. For writers working with deep POV, emotionally repressed characters, unreliable narrators, fantasy cultures, subtext-heavy dialogue, or characters with major emotional blind spots, this conversation offers a practical look at how to bring the reader inside an experience the character himself cannot fully explain. For more, check out DialogueDoctor.com

Sep 28, 2026

Why do writers keep studying Raymond Carver's "Cathedral" more than forty years after it was published? In this episode of The Dialogue Doctor Podcast, Jeff Elkins sits down with members of the Dialogue Doctor community to dig into Carver's famous short story and figure out exactly what writers can learn from it. "Cathedral" has an almost absurdly simple premise: a man, his wife, and her blind friend spend an evening together in a living room. And yet Carver turns that small situation into a significant emotional transformation. The group starts by talking about Raymond Carver, his influence on the modern short story, and why "Cathedral" became such an important piece of literary fiction. Then the conversation shifts from literary appreciation into writing craft. At the center of the story is a first-person narrator who is insecure, jealous, prejudiced, and frequently unlikeable. So why do we keep reading? And how does Carver gradually change the way we feel about him? Jeff and the group break down the techniques Carver stacks together to move the reader from emotional distance toward intimacy. They explore: how Carver creates an unlikeable first-person narrator through character voice why insecurity can be more interesting than simply making a character cruel how the narrator's voice subtly changes as the story progresses the difference between reflective monologue and grounded dialogue how moving from three characters to two increases intimacy why physical proximity and touch change the emotional intensity of a scene how power gradually shifts away from the narrator why experiencing something creates more emotional intensity than hearing about it how Carver moves the narrator from observing blindness to actually experiencing a version of it how repetition, body language, and verbal habits create distinctive character voices why simple language can carry complicated emotional ideas and how multiple craft tools can work together to create one unified emotional journey The group also digs into the famous ending, where the narrator and Robert draw a cathedral together with their eyes closed, and asks whether Carver earns that final transformation. Why a cathedral? Why does drawing it matter? And why does a story about three people sitting around drinking, smoking, eating, and watching television end up feeling like something much larger? One of the biggest lessons from "Cathedral" is that emotional storytelling does not require an enormous plot. It requires control. Carver knows when to move from prose into dialogue. He knows when to shrink the cast. He knows when to change the power dynamic, when to bring characters physically closer, and when to let the narrator experience the very thing he has spent the story judging from a distance. For writers trying to create stronger character arcs, better first-person voices, deeper intimacy, or more emotionally powerful scenes, "Cathedral" offers a remarkable example of what happens when all the tools of a scene begin working toward the same emotional destination. Because sometimes a story doesn't need explosions, murders, or massive twists. Sometimes it just needs two people, a piece of paper, and a cathedral.

See all episodes →