Show Notes
In this episode of DeepTech Unleashed (recorded in late 2024), host Christian Noske speaks with Marta Sjögren, co-CEO and co-founder of Paebbl, a deep tech startup focused on turning CO2 into solid, sustainable building materials, about building a world-class team and growth hacking for deep tech startups.
Topics covered include:
Marta's filters for evaluating climate tech opportunities The ‘humbling experience’ of transitioning from investor to operator Aligning expectations between operators and VCs Creating honest board dynamics How Marta’s hub building model allows for talent optimization Hiring for a growth mindset Testing for culture fit to reduce mismatches in hiring Deep tech growth hacking strategies
Chapters
00:00 Introduction to Deep Tech Unleashed 01:13 Building a World-Class Team 02:12 Marta's Journey to Founding Paebbl 05:54 Filters for Climate Tech Investment 10:11 Transitioning from Investor to Operator 13:59 Expectations Between Operators and VCs 18:09 Hub Building in Europe 21:56 Hiring for Hub Culture 26:12 Cultural Cohesion in Diverse Teams 32:23 Building Team Culture and Communication 44:06 Growth Hacking in Deep Tech 50:44 Personal Recharge and Family Support 53:34 Moments of Magic in Leadership 01:00:07 Future Technologies and Climate Solutions
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