The Ethical Implications & Challenges of Generative AI (Replay: Big Brave Business with Sarah Heeter)
AI Queens: Smart AF AI Tools, Automation, & Business Tips with Erika StanleyShow Notes
Earlier this year, I joined Sarah Heeter on her Big Brave Business podcast for a roundtable conversation about something that matters deeply to all of us: the ethics of AI usage in business.
In this episode, Sarah and I are joined by AnnMarie Rose: three women who are navigating AI adoption while staying anchored in our core values. We talk openly about the ethical complications that come with generative AI, the questions that keep us thinking, and how we're using AI creatively in our businesses without compromising what we stand for.
This is the kind of conversation we need more of in the AI space: honest, values-driven, and focused on doing this work the right way.
Key themes we explored:
The ethical considerations around generative AI that business owners need to think about
How to use AI creatively while staying aligned with your values
Practical ways to integrate AI into your business without losing your integrity
Why leading with ethics doesn't mean you can't leverage powerful tools
If you've been wrestling with how to use AI responsibly in your business, this conversation will give you a lot to think about.
Meet Today's Speakers:
Erika Stanley is a branding and AI strategist, the founder of Mile End Digital and the AI Queens Society. She helps brilliant, ambitious women entrepreneurs scale with smart AI systems and magnetic branding that attracts dream clients and builds authority.
https://www.instagram.com/erikatheaiqueen/
Erika's AI Consultancy: https://www.aiqueens.com/
Erika's Branding & Web Agency: https://www.mileenddigital.com/
Join the AI Queens Society: https://aiqueens.substack.com/
AnnMarie Rose is a Life-Proof Business Scaling Strategist with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention.
annmarierose.com/everything
instagram.com/askannmarierose
Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 100+ countries. With 15+ years in marketing and branding, she's catapulted numerous podcasts to become top performers worldwide. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation.
Launch Your Own Podcast:
Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast.
https://launchmyshow.com/
Connect with Sarah Heeter & Big Brave Business:
https://www.instagram.com/sarahkheeter/
https://www.threads.net/@sarahkheeter
https://www.instagram.com/bigbravebusiness
https://www.youtube.com/@bigbravebusiness
Resources mentioned in this episode:
https://techcrunch.com/2025/02/25/microsoft-cancels-some-of-its-ai-data-center-leases/
In lieu of the study mentioned, which we couldn't easily find again, here is an alternative well-researched essay with cited sources: https://www.linkedin.com/pulse/beef-vs-bytes-real-climate-issue-isnt-genai-chris-vitale-usbae/
More from AI Queens: Smart AF AI Tools, Automation, & Business Tips with Erika Stanley
Queens, if you have been telling yourself that Claude Code is for developers and not for you, this one is going to change your mind. Hope Norton spent over 20 years in telecom sales at companies like Verizon and T-Mobile before founding Norton Mobility to help small and mid-sized fleets make smarter technology decisions. She had never coded a thing. Then a former sales engineer sat her down at a Starbucks and told her to open Claude Code and brain dump her idea. One weekend later, she had built Compliance Hub, a tool that is now live on her website and helping trucking companies manage drivers, trucks, and DOT compliance in one place.
Queens, if your AI agrees with every idea you bring it, you have a problem.
Queens, running a business can feel like living on an island. The fastest way I have found to learn AI is to get in a room with other women who are learning, building, and staying curious.
Queens, what would it take for your business to keep running without you in the room?
Rebecca Liao has been building AI companies since 2014, back when getting a computer to understand plain language was still a struggle. Today she is the co-founder and CEO of Saga AI Labs, which turns well-known characters from games, sports, and consumer brands into AI agents that talk with fans around the clock. Before Saga, she led growth at a SoftBank-backed unicorn and co-founded a crypto company that grew to about $5 billion in annual volume.