
Show Notes
SPONSORED ADS The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast ________________________
From solo consultant to scaling a design talent powerhouse—Sara Fortier (CEO of Outwitly) reveals what it really takes to grow, hire, and thrive in today’s design economy. Whether you’re a designer eyeing contracting or a leader scaling teams, this conversation is packed with insights you won’t want to miss.In this episode, Gerry Scullion speaks with Sara Fortier, CEO and founder of Outwitly, about her journey from being a hands-on designer to leading a 20+ person team and connecting contractors with organisations across North America. Sara shares lessons on contracting, client relationships, hiring, leadership growth, and how AI is reshaping the design industry. If you’re a designer considering contracting, or a leader thinking about scaling your practice, this conversation is full of insights.
Preorder Design Research Mastery: https://www.amazon.co.uk/Design-Research-Mastery-Buy-Products/dp/9063699549 Learn more about Outwitly - Your Trusted UX Partners ™ for building high-impact teams. http://outwitly.com/ Connect with Sara Fortier on LinkedIn https://www.linkedin.com/in/sarafortier/
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Creators & Guests
Gerry Scullion - Host
More from This is HCD: Human-Centred Design, UX & Service Design
SPONSORED ADS The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast ________________________
SPONSORED ADS The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast ________________________
SPONSORED ADS The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast ________________________
SPONSORED ADS The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast ________________________
SPONSORED ADS The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast ________________________