Diana Cucuz, "Winning Women’s Hearts and Minds: Selling Cold War Culture in the US and the USSR" (U Toronto Press, 2023)
New Books in Women's HistoryShow Notes
In this episode, Alisa interviews Dr. Diana Cucuz about her book, Winning Women’s Hearts and Minds: Selling Cold War Culture in the US and the USSR (University of Toronto Press, 2023) and also asks her for advice to beginner scholars studying gender and the Cold War. A bit about Dr. Cucuz’s book: throughout the Cold War, Soviet citizens had limited access to US life and culture. Amerika, a glossy Russian-language magazine similar to Life, provided a rare exception. Produced by the United States Information Agency (USIA), America’s first peacetime propaganda organization, Amerika was used to influence the Soviet public and convince women in particular that an American-style consumer culture and conservative gender norms could better their lives. Winning Women’s Hearts and Minds relies on USIA archives, issues of Amerika, and American women’s magazines such as the Ladies’ Home Journal to show how, during the postwar period, USIA officials deployed idealized images of American women as happy, fulfilled, and feminine wives, mothers, and homemakers.
More from New Books in Women's History
Before Ruth Bader Ginsburg persuaded the Supreme Court to strike down sex discrimination, Dorothy Kenyon drew the legal blueprint. Justice Was Her Calling: The Fierce and Fascinating Life of Dorothy Kenyon (U California Press, 2026) by Jennifer Brinkley is the first full-length biography of the New York judge, lawyer, and civil liberties champion whose litigation strategies helped transform the Equal Protection Clause into a powerful tool for women’s rights. Across decades, from the Progressive Era through the New Deal and into the rise of second-wave feminism, Dorothy Kenyon stood at the forefront of reform.
In Searching for Jane Crow: Black Women and Mass Incarceration in America from the Auction Block to the Cell Block (Beacon Press, 2022), historian Talitha L. LeFlouria centers Black women at the core of a fresh argument: that the system of mass incarceration was established as protection for the institution of slavery and the profits of enslavers and that this legacy continues today.
For as long as human societies have been telling stories, the patriarchy has felt threatened by women. In this book, Eleanor Johnson provides an engaging cultural history of a figure she calls the “monstrous bitch,” the notorious female who has haunted the patriarchal imagination for centuries, feared for her sexual promiscuity, her exercise of reproductive agency and control, and her outspoken way of contesting patriarchal power.
Born in Florida to a religious family, Lillian Smith (1897-1966) was a white Southern woman living in the Jim Crow South who defied all stereotypes: She lived with her lover, Paula, first running a summer camp in the foothills of the Appalachian Mountains and then a magazine devoted to creating a new vision of the South, one that passionately championed equality and integration. Smith published Black and white writers, a rare feat in those days, and herself wrote articles instructing white Southerners on why they shouldn’t support segregation—Smith firmly believed racism hurt white Americans, too.
The first full biography of the controversial and complex First Lady Julia Gardiner Tyler--an unjustly scandalized New Yorker, the second wife to President John Tyler, and a savvy and consequential political figure in the age of the Civil War.