From Beauty Salons to Pilates Apps: Bryony Basse's Journey to Building Her Wellness Empire
Ladies Who LaunchShow Notes
In this powerful episode of Ladies Who Launch, Rochelle sits down with Bryony Basse (neé Deery), her Cloucha matcha co-founder, wellness expert, podcaster, and founder and creator of Pilates By Bryony — the global wellness platform transforming how women move, strengthen, and reconnect with themselves.
Bryony shares her deeply personal story: • Growing up with instability and anxiety • Her life-changing accident which led her to Pilates • Navigating burnout in her corporate years • How Pilates became her anchor, and then her calling • Building a digital wellness brand with global impact • The discipline and mindset behind her success • The truth about wellness, routine, and inner work
This episode is raw, grounding, and inspiring — the kind of conversation that reminds you it’s never too late to rebuild, reroute, or rise.
🎙️ Listen now on Ladies Who Launch — new episodes every week.
Main Topics & Timestamps Early Entrepreneurship & Independence [00:00:56] Family Influence & Work Ethic [00:03:15] Discovering Pilates & Turning Point [00:12:13] Building the Business from Scratch [00:19:01] Breakthrough Moment: January Challenge [00:24:39] Transition to the App Model [00:30:43] Brand, Community, and Team Building [00:34:26] Future Vision & Wellness Expansion [00:56:13]
FOLLOW BRYONY https://www.instagram.com/bryonydeery/ https://www.instagram.com/beyondthemat.podcast/ https://www.instagram.com/pilatesbybryony/ https://www.pilatesbybryony.com/ podcasts.apple.com/gb/podcast/beyond-the-mat/id1747375211
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