Show Notes
Everybody needs a life coach as their bestie, and in this week's episode of Ladies Who Launch, we’re welcoming back Dior Bediako to unpack the raw reality of running a business. We discuss the shocks of entrepreneurship, how to stop taking fails so personally, why being busy ≠ building, and why launching shouldn’t be your goal.
Dior shares her tips on success with tangible weekly goals, structure and accountability that actually create momentum, how to know when to admit something isn't working, and her top advice to beat imposter syndrome without ever using your goals against yourself.
Get Dior's design your future-self worksheet: https://pepperyourtalk.kit.com/736ece85c7
In this episode, we cover:
Why launching isn't the goal, and the real shocks of running a business Busy vs building: why doing more ≠ more results How to build structure that sticks: tangible weekly goals, accountability and results over process The importance of knowing when to pivot Mindset resets: stop comparing, stop using goals against yourself and beat imposter syndrome
If you’ve ever felt like your goals are bringing you down, this one’s for you!
We Are Ladies Who Launch!
CHAPTERS 00:00 Meet Dior Bediako 03:07 Using Business As Growth Tool 06:33 Why You're Busy Vs Building 14:29 Do Less, Get Better Results 18:42 When To Quit & Pivot 21:35 Find Your Bottom Left 25:00 Growth Needs Systems 32:17 Focussing On Being A Future Founder 36:30 How To Find Your Ideal Customer 41:03 Handling Being Copied 49:10 How To Make Decisions Under Pressure 51:28 When To Quit Your Job 57:01 Stop Feeling Behind 01:05:02 Ditch Imposter Syndrome 01:07:04 Final Thanks and Wrap
🔔 New episodes every Wednesday — subscribe so you never miss a launch.
FOLLOW DIOR Instagram: https://www.instagram.com/diorbediako/ TikTok: https://www.tiktok.com/@diorbediako
FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
More from Ladies Who Launch
For our 100th episode, we're doing something we've never done before: our first ever round table. Rochelle is joined by Patricia Bright, Sam Faiers and Isobel Lorna for an honest conversation about why we celebrate women on the way up, then criticise them once they actually succeed.
Millie Kendall OBE has spent more than 30 years shaping the British beauty industry. She launched Shu Uemura and Aveda in the UK, co-founded the iconic makeup brand Ruby & Millie with Ruby Hammer, and now leads the British Beauty Council as its founding CEO. In this episode of Ladies Who Launch, she shares the wisdom, mistakes and reinventions behind a career that has spanned the early days of modern beauty brands.
This week on Ladies Who Launch, we're doing something a little different. Instead of sitting down with an incredible woman, we're taking you behind the scenes of the biggest moment of Rochelle's business journey so far: the launch of her skincare brand, Eulah.
Rochelle sits down with Karlee Zhang, founder of Hello Klean, who opens up about her journey from self-funding an idea that nobody had believed in, to having half a million loyal worldwide customers and expanding into luxury retail spaces.
Connie Nam founded Astrid & Miyu from her flat in Notting Hill in 2012, with a £500 website and a bold £2,000-a-month bet on PR she funded from her own savings. Since then, the brand has grown to 30+ international stores and a reported £50 million in turnover.