How one marketing blunder nearly destroyed Nutella: Andrew and Ed take a trip to Italy

The story the big corporations don’t want you to know. Welcome to We Need to Talk About Chocolate, the podcast where we unwrap the rich, sticky, and sometimes bittersweet history of the world’s most beloved treat. From sacred rituals performed by the Mayans and Aztecs to the industrial empires that flood supermarket shelves today, chocolate has never been just a confection. It’s been a symbol of power, a sacred offering, a global obsession, and a billion-dollar industry with a dark side. Hosted by writer and lifelong chocoholic Ed Easton, and world-renowned chocolatier Andrew Nason of Melt Chocolates, this series digs deep beneath the foil to uncover the untold truths behind the cacao bean. On this episode Andrew and Ed look at Italy's rich history of chocolate, from the coco-revolutionaries in Turin to the marketing mistake that nearly saw Nutella shelved for good, our trepidatious chocolate duo continue their chocolate tour of the world. Note from Ed : During the episode, we incorrectly said that is made with Ice Cream instead of cream (the brilliant chocolatiers at melt made no such mistake so what we were drinking was entirely authentic!) Hosted on Acast. See acast.com/privacy for more information.