The David Guttman Podcast

#77 How to Hire Right (Most Founders Get This WRONG) | Maddie Thompson

The David Guttman Podcast

Show Notes

At 13, Maddie Thompson cold-messaged 150 fashion brands, got one reply, flew to Calgary with her mom, and spent three years having her designs manufactured and sold in stores before she could drive. That same willingness to do the obvious thing everyone else overthinks is exactly how she scaled Mad Social Agency to 30 people and 120 clients in six years with no degree, no investors, and no roadmap.

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Website: https://bit.ly/3RZzzOB

YouTube: https://bit.ly/4dWgNiC

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Facebook: https://bit.ly/4uF6G8V

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LinkedIn: https://bit.ly/4u7U60I

Timestamps

00:00 ​Intro of Show

01:30 - Always an entrepreneur

03:07 - Getting a fashion internship at 13

04:25 - From architecture school to social media

05:03 - Hiring friends: The biggest mistake

07:33 - Work-life balance vs. integration

09:14 - Co-authoring a book with an 18-year-old

10:01 - What she looks for when hiring

11:41 - Curiosity and humility on the team

13:41 - 30 people, 120 clients in 6 years

13:57 - How they get new clients

15:16 - Firing the bottom 10% of customers

16:24 - Long-term vision for the agency

18:28 - How she thinks about equity

19:52 - Employees first, company second

21:57 - Deflect credit, absorb blame

23:42 - Fire fast: No exceptions

24:22 - How she handles underperformers

25:30 - The biggest limiting factor to growth

26:52 - Mad Academy: How they train new hires

28:05 - No business background: Self-taught

28:40 - Working with her boyfriend

31:39 - Kids vs. business: Honest take

33:16 - Where the drive came from

34:08 - Soccer, rugby, and being competitive

34:51 - Hobbies outside of work

35:51 - How AI runs their entire operation

37:54 - Was she a good student?

38:55 - Next 12-18 months: Laser focus

40:16 - Where to find Maddie Thompson

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