Offers Will Change Your Life: The Stories Behind My Biggest Turning Points | #Success - Ep. 90
The Russell Brunson ShowShow Notes
In this episode of The Russell Brunson Show, I share one of my favorite presentations I ever gave at Myron Golden’s event. The entire event was about offers, so Myron asked me to walk through my personal journey with them. But not just the mechanics of an offer and all the typical stuff… He wanted me to share the real stories… The terrifying moments… And the breakthroughs that happen when you have the courage and determination to put out an offer.
In this episode, you’ll hear the five times in my life when a single offer literally changed everything for me. This one skill saved my business more times than I can count at this point, and has made all of my success possible. If you have ever doubted yourself, felt stuck financially, or wondered how to create momentum when everything feels impossible, this episode will show you what is actually possible when you learn how to build and launch irresistible offers.
Key Highlights:
◼️Why the person who makes the most offers always wins, even if some fail!
◼️The Christmas couch story and the first offer that changed everything
◼️How a high ticket idea created under pressure saved payroll and became a five year revenue machine
◼️What happened when every merchant account disappeared overnight and how a one thousand dollar teleseminar offer kept the company alive
◼️The ClickFunnels launch that failed six times before a room of three hundred people triggered a billion dollar breakthrough
◼️The twenty million dollar library vision no bank believed in and the million dollar seat offer that raised fourteen million dollars in Mexico
If there is one theme that has repeated itself in my life over the last twenty plus years, it is this: Whenever I hit a wall, whenever I felt out of ideas, whenever I thought everything was about to collapse, the thing that turned everything around was an offer.
I hope this episode gives you the belief and the tools to start putting more offers into the world because you are always one offer away…
◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast
◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
More from The Russell Brunson Show
Last week I told you the story of everything that led up to launching ClickFunnels — my original “One Funnel Away.” I ended it like the hero coming home victorious with the elixir. But here’s the thing about a hero’s journey: it always has a sequel. And the sequel is where it gets real.
When I was a kid, I mailed 38 hand-stapled sales letters to names I picked at random out of the phone book, absolutely certain I was about to get rich. Zero people responded. That was my very first funnel — and it flopped like almost every one that came after it. I’ve failed at more funnels than anyone I know. And that’s exactly why I eventually found the one that changed everything.
I have millions of followers across every platform… and when I go live, maybe 150 people actually see it. Back in the Periscope days, I’d hit “go live” and five or six thousand people would show up instantly, and we’d just hang out — that’s how I really built this community. Then the algorithms changed and quietly took that away. So I built my own way around it.
For years people have asked me the same question: Russell, if you could only build one funnel, what’s the best one? And my answer always frustrates them — it depends. But here’s what almost nobody realizes: inside every business, there’s only ONE funnel that actually matters. You might look at the two hundred funnels I’ve built and think it’s chaos… it’s not. All the rest are just appendages to the one funnel that rules them all.
A year and a half ago, I walked off the Funnel Hacking Live stage, took my shoes off, and left them there — the wrestler’s way of saying a career is over. FHL 10 was “The Last Dance,” and I meant it. We shut it down, and I honestly didn’t know if it’d be a year, five years, or forever before we ever did anything like it again. Well, I’ve got news: it’s coming back — once. This September we’re doing a one-time-only encore called Funnel Hacking Live AI!