Show Notes
Welcome to the very first episode of The AI-Driven Leader, the podcast dedicated to helping you harness AI to build better leaders, better businesses, and better lives. I’m your host, Geoff Woods. If you’re like most people, you know AI is the future, but you may not know where to start or what to do next, and deep down, maybe you fear you are falling behind. But here’s my challenge: It’s time to start thinking differently. Because the future doesn’t wait, and neither should you. If that sounds like you, this is the podcast for you. In Season 1 of The AI-Driven Leader will take you inside the journey of six leaders who made the commitment to becoming AI-driven leaders, often before they felt qualified, or even knew what AI really was. With each guest, you’ll hear two things from them. First, their real journey as an AI-driven leader — how they went from hesitation to transformation, and what they learned along the way. And then, a CRIT™ session — a live exercise where we turn the tables and put their toughest challenges into our Context, Role, Interview, Task framework, and use AI to help us solve it in real time. What came out of these sessions were breakthroughs, innovations, and mindset shifts that these leaders could take straight back into their organizations. My belief is simple: AI is not something you can delegate to your IT department or to a consultant and hope they can “do it for you.” This is your job as a leader, but, what if you didn't have to become an AI expert? What if you just had to become an AI-driven leader - someone who knows just enough to harness the technology to cast a vision for the future, define your strategy for how you will win, and lead the change so you can eventually find the right people externally who can guide you along the way. This podcast is for the leaders who refuse to wait for someone else to figure it out — but instead choose to lead differently. If you’re ready to step into the role of an AI-Driven Leader, you’re in the right place. Up next is our very first conversation with the first of six AI-driven leaders who will inspire you to take the leap into your own AI journey, and, you’ll hear firsthand how I use AI to turn the tables and get AI to interview them to solve a major business problem for each and every one of them in our CRIT™ episodes. I’m looking forward to going on this AI-Driven Leadership journey with you. It’s time to start thinking differently. Because the future doesn’t wait, and neither should you.
More from The AI-Driven Leader
Most CEOs hear about AI and delegate it to IT or HR. Manuel Diez did the opposite. In this episode, Geoff Woods sits down with Manuel Diez, CEO of Grupo Diesco, the Dominican Republic-based leader in plastics packaging and non-alcoholic beverages operating across the Caribbean, Central America, South America, and the southeastern US. Manuel had already budgeted for an AI hire when he had a realization: if AI was going to transform the business, it couldn't be delegated. So he told his executive team, "I just hired that person. That person is me." What followed was a six-month transformation, from a non-technical CEO learning to use AI as a thought partner™, to rebuilding how the executive committee runs, to embedding an AI driven execution system across the company. In this conversation: The Eric Schmidt moment that convinced Manuel AI is underhyped, not overhyped Why he cancelled the AI hire and took the job himself How the leadership team validated an AI driven strategy in two hours instead of months The humbling meeting report that exposed the company's biggest bottleneck Why the executive committee, not a use case list, was the first thing to fix The 20% discipline: using AI and CRIT™ (Context, Role, Interview, Task) to focus on what actually drives the business Real ROI: budget projections that used to swing wildly now landing within 2 to 3% You'll learn: Why delegating AI is the most common mistake CEOs make How Manuel got past the fear of being non-technical: the only way to start is to start The blunt outside report that made him defensive, then changed everything Why they said "not now" to 150 AI use cases and fixed one meeting instead The 20% discipline and the CRIT™ prompt (Context, Role, Interview, Task) any leader can copy today The results: budget projections that used to miss wildly now landing within 2 to 3% If you know AI is the future but feel behind, Manuel's advice is simple: it's never too late to start, but every month you wait, you lose time you can't get back. Get The AI-Driven Leader: https://aileadership.com/book
Stephan Gratziani spent 32 years as a Herbalife distributor before becoming CEO of the $5 billion global company. When he stepped into the corporate world, his first earnings call went so badly he slept in the office. His second attempt was nearly a disaster. Then he found a better way: using AI as a thought partner™ to take everything he needed to communicate and deliver it in his own voice. In this episode, recorded live in Vienna after Geoff and Stephan trained 4,000 top Herbalife distributors, they discuss what it takes to drive AI transformation from the top of a global organization. You'll learn: How Stephan went from AI skeptic's process to holding his executive team to an AI-driven standard The moment his writers went from fearing replacement to refusing to work without it How Herbalife used Speed to Alignment™ to align global market leaders in 2 hours, a process that used to take months The strategy behind transforming a 45-year-old direct sales company into a health and wellness platform Why the winning move is building AI that makes the human irreplaceable
What does it take to move from “I don’t know where to start” to “I’m going to lead this”? That’s the journey we’ve taken together in Season One of The AI-Driven Leader. Across 12 episodes, you’ve heard from six executives who began where so many leaders are today — curious, cautious, even skeptical. And you’ve witnessed their transformation: from hesitation to bold action. In every interview, they shared the doubts, turning points, and decisions that changed everything. And in every CRIT™ session, you saw what happens when AI stops being a gimmick and starts acting as a true Thought Partner — surfacing non-obvious solutions in minutes, not months. The lesson is clear: you don’t have to be an AI expert to lead in this new era. You just have to become an AI-driven leader. Someone willing to think differently, cast a vision, and lead change with the courage to act before the playbook is written. As Season One closes, keep the momentum going: Subscribe to our newsletter at AILeadership.com for weekly case studies and prompts. Read The AI-Driven Leader and put it in your executives’ hands. Explore how we help C-level leaders train their teams, join the Collective™, and tie AI strategy directly to enterprise value creation.
In our last episode, he showed how vulnerability and courage turned skepticism into company-wide adoption. But in this CRIT™ session, the challenge was different: how do you keep excitement from stalling out in confusion? Through CRIT™, AI acted as a strategic advisor to his executive team. It surfaced the need for structured listening, a weekly AI narrative, and clear success gates. It pushed him to elevate a “big bet” team into a startup studio — not just to use AI, but to sell with AI. And then came the extraordinary moment: Abraham Lincoln, on his AI board, challenged him to write a human constitution for AI: “Man shall not be replaced, but released into his greatest potential.” The clarity that emerged in minutes would’ve taken months of consultants. His reaction said it all: “Outstanding, mind blowing at times.” Today’s AI-Driven Leader is Geoff Gilmore, President, CEO, and Director of Worthington Steel.
Imagine going from saying, “AI has no place in steel manufacturing”… to declaring, “It is my expectation that you use AI” across 6,000 employees — all in under six months. That’s exactly what happened when one leader flipped the switch. At first skeptical, he was convinced AI couldn’t touch a 65-year-old steel company. But a persistent senior leader put the right books in his hands — Co-Intelligence and The AI-Driven Leader — and suddenly, curiosity turned into conviction. Within months, he vulnerably admitted, “I wasn’t an expert, but I led anyway.” That courage gave his people permission to act. Pilots surged: predictive inventory, machine reliability, contract analyzers, and more — initiatives powerful enough to potentially move stock price. And through it all, he kept a people-first philosophy: “Work-life balance matters as much as stock price.” Today’s AI-Driven Leader is Geoff Gilmore, President, CEO, and Director of Worthington Steel.