Season 8, Episode 14: Pitti Fragranze Roundup - New launches, brands & reasons to be excited…
On The ScentShow Notes
If you’ve ever wondered what goes on in a fragrance trade fair, get ready for all the news as Suzy reviews this year’s Pitti Fragranze in Florence. There are some some thrilling new launches and brands to get excited by, and she reveals some of the trends we can expect to see filtering their way through to the wider fragrance world over the coming months.
In fact, firstly a storm stopped play as we arrived in Florence, with Suzy’s plane stranded on the runway for three hours as lightning struck. Luckily the rest of the trip was exciting for all the right reasons!
Suzy has been attending the Pitti Fragranze trade fair for thirteen years, and genuinely felt this was one of the best ever years. The overall vibe seemed to be a return to beauty - classical perfumery elements woven in new and intriguing ways, and with greater cultural diversity from brands showcasing their heritage and aromas they grew up with. We’ll be focussing more in this aspect - as well as talking about the trends Suzy saw emerging this year - in next week’s episode. But until then, enjoy this whistle-stop rundown of some of Suzy’s highlights of the show this year…
Suzy’s top picks of the show (well SOME of them - there were a lot! We’ll have to cover some more in future episodes and on our Patreon page).
Beaufort London Sunken Tobacco Imagine an ancient, lead-lined wooden box of tobacco—lost in a shipwreck and submerged beneath the sea. Centuries later, the wreck re-emerges and its precious cargo is rediscovered. Barnacled and salt-encrusted, the lid is levered off - within, tobacco lies preserved in shadow and silt. Exposed at last to the sun, the furled leaves begin to bloom: warm, dark, faintly honeyed. Salt crystals glitter on wave-lapped rocks as the tobacco is laid out upon sun-bleached driftwood, its leathery richness threaded with mineral air, smoke, tar and sea-spray. A buried treasure, reclaimed from the deep - not pristine, but made stranger and more compelling by its long immersion. Sunken Tobacco is the scent of faded maps and flooded holds - of a sailor’s hoard brought blinking into daylight, still carrying the ocean in its grain.
Four new Olfiction Lab Editions (coming soon! Expected launch on their website by end of November)
BALSAM Neo-vintage amber Aldehydes, Apple, Bergamot Jasmine, Ylang Ylang, Muguet Peru Balsam, Labdanum, Vanilla absolute, Fir Balsam, Benzoin, White Musks, Oakmoss
SUAVE Neo-vintage fougere Nutmeg, Shaving soap, Cedar Leaf, Coffee CO2 Lavender absolute, Lavender oil, Coffee absolute, Geranium, Sage Musk Accord, Suede, Animal notes, Incense resin, Rectified Cedarwood, Oakmoss
CASSISSIMO Fruity floral Blackcurrant Bud CO2, Blackcurrant Bud absolute, Blackberry, Red Mandarin Champagne accord, Tuberose absolute, Rose absolute Bulgaria, Geranium Rosat Musk, Cognac oil, Vanilla syrup, Benzoin, Patchouli, Sandalwood Australia
LASKIAISPULLA Gourmand Nordic Shrove Buns Whipped Cream, Marzipan, Raspberry Jam, Raspberry Leaf, Orris Vanilla sugar, Vanilla absolute, Tonka absolute, Tonka infusion, Benzoin, Opoponax
OLYMRA Founder: Born and raised in Greece, Dr. Frida Michailidou is an award-winning scientist whose work is deeply rooted in Greek botanical heritage, nature, and innovation. Previously a Lecturer and Collegium Fellow at ETH Zurich, she led the first scientific expedition to decode the rare scents of Mount Olympus using pioneering non-destructive technology. Recognised as an MIT Innovator Under 35 Europe and TEDx speaker, she is redefining perfumery through the convergence of science, sustainability, and the timeless spirit of Greece.
‘Born from the rare botanicals of Mount Olympus, OLYMRA transforms myth, memory, and wild nature into modern extrait de parfum. Grounded in earth, inspired by the divine.’
Persephone ‘Deep. Intimate. Transformative. OLYMRA PERSEPHONE is a fragrance of dual worlds: one of light, one of shadow. Inspired by the mythic queen who walks between both, it captures a moment of transformati
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