
Are Brands Getting Social ALL Wrong? Celebrity Campaigns & The Farron Clark Effect | The LuxeGen Group Chat
The SheerLuxe PodcastShow Notes
The girls are joined by Farron Clark – marketing expert, content creator and ASOS’s new marketing insider – to talk about careers, social media and the campaigns everyone has an opinion on right now. Farron shares how she built her career without university or formal training, going from working in small beauty and fashion teams to building her own platform around life in marketing. She also reveals the story behind the viral ‘Farron Clark Effect’, why you shouldn’t wait for the perfect moment to start creating content and what her new role at ASOS actually involves.
Elsewhere, the girls unpack ‘brand LARPing’, debate whether nostalgia marketing has officially gone too far and dissect the celebrity partnerships that work – and those that don’t. From Willow Smith x Free People and Kylie Jenner x Alo to Emma Chamberlain x J.Crew, expect plenty of marketing hot takes. Plus, Farron reveals the brands she thinks are genuinely getting social right – and the products currently worth adding to the basket.
PANEL Anna Aitken | https://www.instagram.com/annalouiseaitken/ ASOS Libra Mesh Mary Jane Ballets: https://on.ltk.com/+d7E1hcrlu4i2kNXGWAdUXw Farron Clark: https://www.instagram.com/farronclark/?hl=en ASOS Funnel Neck Belted Hem 80s Sport Jacket: https://on.ltk.com/+FwKxjmwFVwcmvE7QMXfpXg COLLUSION X006 XL Balloon Low Rise Jean In Stonewash: https://on.ltk.com/+uxHoc8fTYJScKJomZPMMxQ ASOS DESIGN Rosario slouch kitten heel boots in black: https://on.ltk.com/+XBtGGKcbW35k2tz4z7iaUw Daisy Reed | https://www.instagram.com/daisreed/?hl=en Aligne Mavis Suede Jacket: https://on.ltk.com/+ewzBd91Ib1bqcfpRmMGPTw Topshop Cinch Low Rise Relaxed Jean | https://on.ltk.com/+KZcrCHV1QfmTRngGerg1rw Melissa x Ganni Heels: https://www.melissashoes.co.uk/collections/melissa-x-ganni/products/thong-kitten-heel-x-ganni-black-m THINGS WE ARE LOVING: Caia Instant Cleaner: https://on.ltk.com/+ROFLfLyPI1ZSi73pLeg3HQ Never Fully Dressed Black Daphne Skirt | https://on.ltk.com/+tGRHy2CvKDuMH-G34JJMLg Skims Tangle Teaser | https://on.ltk.com/+Ru4V18gM8LfPZ1iBti2S1Q
Mood Stones Kylie Jenner Collection Eau De Parfum Velvet Brew | https://on.ltk.com/+FBpOl7PBq58sPgfyfI8Kwg
More from The SheerLuxe Podcast
AD | Podcast includes paid promotion with Nuna Shop the Nuna Viaa Cabn | https://nunababy.eu/uk/viaa-cabn-pushchair Alexander Skarsgård’s see-through shoes, SNL monologue backlash and the ‘Big Brother’ obsession that’s taking hold – the team get into all of this and more on this week’s SheerLuxe Podcast. This week’s host Nana Acheampong is joined by Polly Newman and Xamdi Abdul to unpack the biggest pop culture moments, dive into their autumn shopping baskets and settle a few dilemmas. First, the team reveal everything they’re loving. Polly’s found the pushchair that actually works for travel, Xamdi explains why ‘Big Brother’ has her hooked and Nana recommends Florence Pugh’s ‘East of Eden’ on Netflix. Next up? Shopping. Xamdi is on a fragrance kick and runs us through everything she’s purchasing… and repurchasing, Polly’s loving new-in Zara and Nana has a coloured leather update. They also look at two of the hottest fashion collaborations of the moment: Alexa Chung x Reformation and UGG x JW Anderson. Of course, they also had to discuss Alexander Skarsgård’s daring press tour looks, from those see-through shoes to a very memorable t-shirt. Plus, to wrap up, they tackle this week’s hot takes and listener dilemmas. Expect candid chat on commuter chivalry, pushing back against curated home aesthetics, the debate over long-haul flight reclining etiquette and navigating the prenup conversation without offending your partner. Get SheerLuxe Straight To Your Inbox, Daily | http://sheerluxe.com/signup TIMECODES 00:00 – Intro 01:12 – City Mum Realities 05:12 – Is This The Best Big Brother Series Yet? 08:20 – Florence Pugh In Netflix’s ‘East of Eden’ 10:45 – Commuter Fragrance Etiquette & Perfume Recommendations 13:20 – Autumnal Fashion Finds 14:04 – The JW Anderson x UGG Collab We’re Loving 15:02 – Why Coloured Leather Is Autumn's Best Investment 16:27 – Alexa Chung x Reformation 17:26 – Alexander Skarsgård’s Viral Red Carpet Shoes 19:16 – Shane Gillis’ SNL Gym Monologue Controversy 21:57 – Is Public Transport Chivalry Dead? 26:12 – Why We’re Done With TikTok Home Aesthetics 30:40 – Dilemmas 37:08 – What We’re Wearing
Do your lips deserve their own skincare routine? Hodge, Alex Steinherr and Jenn come together for a live SheerLuxe Podcast and conversation that moves from everything they’re loving right now to skincare, pop culture and your dilemmas. AD | Podcast includes paid product placement with The Ordinary First up, the team swaps recommendations and catches up on what’s been keeping them entertained. Then they’re joined by Rita Silva, director of scientific communications at The Ordinary, to talk about the brand’s new lip treatment and the thinking behind its formula. Alex and Jenn share their skincare non-negotiables, discuss why lip care matters and talk through their own everyday routines. Next, the hosts tackle the questions you sent in: would you date a friend’s ex and what would you do if your flatmate was using your expensive moisturiser? Plus, we take a look at what everyone’s wearing… Get SheerLuxe Straight To Your Inbox, Daily | sheerluxe.com/signup 00:00 The Ordinary’s new lip treatment 02:15 Meet Hodge, Alex Steinherr & Jenn 02:45 What we’re loving 11:46 Pop culture chat 15:25 The Ordinary’s lip treatment 16:05 Skincare non-negotiables 20:45 Why lip care matters 24:50 Lip treatments, hydration & fine lines 27:57 Hyaluronic acid and lip care 31:28 Everyday lip routines 33:29 Would you date a friend’s ex? 35:54 The stolen moisturiser dilemma 38:22 What everyone’s wearing Links PANEL Hodge Templeman | https://www.instagram.com/hodgetempleman/ Patou Ruffle Blouse | https://on.ltk.com/+uWh-tQY4Gs_Aup9-PVredQ ILA Vegan Leather Skirt | https://ilaofficial.co.uk/collections/skirts/products/charlotte-front-slit-vegan-leather-midi-skirt-in-khaki Alex Steinherr | https://www.instagram.com/alexsteinherr/ Róhe Panjou Jacket | https://on.ltk.com/+SJaRbowisxJwdb7EVcywDA Pin Denim Levis 501s | https://pindenim.uk/collections/levis-501s Jenn George | https://www.instagram.com/jenniferrosina/ Zara Midi Check Skirt | https://on.ltk.com/+be4Sy6LKgnr8mb4XGXOGkQ Brown Long-Sleeve Top (Similar) | https://on.ltk.com/+cnpJk3WnM3WUEcnhonpRFw The Ordinary HA + Asiaticoside Lip Treatment | https://www.selfridges.com/GB/en/product/the-ordinary-ha-asiaticoside-multi-active-lip-treatment-10ml_R04715068/?utm_medium=Email&utm_source=SheerLuxe&utm_campaign=Lip&utm_content=TheOrdinary&utm_term=Solus Below | https://www.netflix.com/gb/title/81652677 ‘The Party’ By Elizabeth Day | https://on.ltk.com/+5dRHSPvL3ugfSOAVzzD_BA ‘The Party’, ITV | https://www.itv.com/watch/the-party/10a1766 ‘America's Sweethearts: Dallas Cowboys Cheerleaders’ | https://www.netflix.com/gb/title/81685878 Jigsaw Maxi Coat | https://on.ltk.com/+pLqTKhfpvlYY42rjQXieuQ Faux Fur Collar | https://on.ltk.com/+stED178NZXO8Zbt1dTRRHw ‘Girls’ | https://www.amazon.co.uk/gp/video/detail/amzn1.dv.gti.31e2742a-2d0a-4b14-9467-112ae2de4885?ref_=atv_cf_strg_wb ‘Famesick’ by Lena Dunham | https://on.ltk.com/+Xb2VR1ffDQHvfdz7bGM1UQ The Ordinary PHA 5% Exfoliating Lip Serum | https://www.selfridges.com/GB/en/product/the-ordinary-pha-5-exfoliating-lip-serum-15ml_R04549768/
AD | Podcast includes paid product placement with Max Factor Max Factor Lasting Blur Foundation | https://www.boots.com/max-factor-facefinity-lasting-blur-foundation-10386345?srsltid=AfmBOopkLcnQcnZvjqoiP51kaJaONZTp-LR_z80KQx2lk9_Bpk6NDgyH
AD | Podcast includes paid promotion with Sky Kelly Clarkson’s feud with a Brooklyn concept store, Tobey Maguire officiating his ex-wife’s wedding and paying an Etsy witch for a money spell – it’s all being discussed on this week’s SheerLuxe Podcast. Host Billie Bhatia is joined by Josh Smith and Lucia Hawley to unpack the biggest cultural moments, share their new-season shopping lists and answer a few dilemmas along the way. We run through the culture worth leaving the house for. There are two new exhibitions to add to your list: The V&A’s ‘The Burberry Trench: Crafting an Icon’ and Tim Walker’s ‘Fairyland’ at the National Portrait Gallery. Then there’s the book Josh can’t stop reading, Charles Spencer’s ‘Swan Song’, which already has strangers on the tube sharing their theories. We also discuss the new legal drama, Sky’s ‘War’, which will have you hooked. Next, the team gets into the latest celebrity news, including Kelly Clarkson’s Art of Play drama and the story of Michael Jordan’s wife flying in a different class to her friends, plus a very honest debate about whether you could ever officiate your ex’s wedding like Tobey Maguire. Josh also reports back on whether his Etsy money spell has delivered anything yet. Of course, the three also share their autumn shopping picks and finish with a full ‘fit check, so you can see exactly what everyone’s wearing. Get SheerLuxe Straight To Your Inbox, Daily | http://sheerluxe.com/signup
Would you take yourself out for dinner or to a gig with no plus-one? Frankie Foster is joined by Harvey James and Connor Minney for an episode full of fashion, culture and plenty of opinions, starting with the case for doing things solo. Next, the group unpacks the new Jaguar Type 01 after getting a first-hand look at its unveiling and ask whether that divisive Cybertruck-style design can really save the brand. A Patek Philippe event sparks a conversation about how luxury houses look after their biggest spenders and why Birkin owners felt the bag lost its shine once content creators got hold of it. Then it’s a Paris debrief, full of recommendations for coffee, food, shows and wine. After that comes the ‘Celebrity Traitors’ rundown – plus, everything the team is hooked on right now, from a fitness-focused hotel near Tulum to a travel steamer. Of course, there’s a dilemma to be solved too: should a higher-earning partner pay more or should everything be split 50/50? Tell us where you land in the comments and subscribe so you don’t miss the next SLMan Podcast.