Show Notes
(Or how to stop brainstorming)!
Wade Kingsley (Founder, the Ideas Business, Australia) has done some brainstorming research and proven that brainstorming is one of the least effective ways to create ideas.
If you have ever been stuck in a boring brainstorm then you would probably agree. Yet most people conduct brainstorms because they don't know any other way. In this interactive session, Wade will demonstrate proven idea generation techniques that you can take back to your station and implement straight away - for any format. And to prove the techniques work, you will leave with a brand new idea.
More from I Love Radio
Siobhán Kenny, CEO of the Radiocentre in the UK, shares her work in attracting new SMEs to radio advertising.
Aled Haydn Jones, Head of Programmes for BBC Radio 1 in the UK, speaks to the Radiodays Europe audience about how they have developed their breakfast show.
Charlotte Hager (Founder and Director at Comrecon Brand Navigation in Austria and Mark Barber MBE (Planning Director at the Radiocentre in the UK) spoke about radio and audio in the future, with a particular focus on monetisation.