
Show Notes
Jimmy Fallon and Bozoma Saint John on Building Brands People Love
21 Oct 2025
---
The media environment moves fast, and it takes ever more creativity and authenticity to cut through the noise and build a brand. No one knows this better than Jimmy Fallon and Bozoma Saint John, who bring their decades’ of experience in entertainment and marketing to the new reality competition show On Brand.
In this episode of HBR IdeaCast, the late night host and former Netflix CMO share what’s worked for them when it comes to honing their personal brands, inspiring creative teams while still expressing strong opinions, fostering collaborative environments, and telling stories that capture consumers’ attention and imagination. #marketing #OnBrand #BozomaSaintJohn #JimmyFallon
Books, tools, and more: store.hbr.org
Follow us: https://hbr.org/ https://www.linkedin.com/company/harvard-business-review/ https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_business_review
Sign up for Newsletters: https://hbr.org/email-newsletters
#HarvardBusinessReview #YourCareer #Career #Job #Work #Business #Harvard #HarvardBusinessSchool
Copyright © 2025 Harvard Business School Publishing. All rights reserved.
Learn more about your ad choices. Visit megaphone.fm/adchoices
More from Harvard Business Review
How to Negotiate a Flexible Return to the Office
What Gen Z Employees Wish Leaders Understood
Can We Measure Bitcoin’s Impact on the Environment?Uploaded 24-05-2125 May 2021---Today, Bitcoin consumes as much energy as a small country. This certainly sounds alarming — but the reality is a little more complicated, says Nic Carter, whose firm invests in public blockchain startups.00:00 What does Bitcoin have to do with the environment?01:15 How does Bitcoin consume energy?01:40 What does Bitcoin mining actually look like?03:08 What is the controversy around Bitcoin's energy consumption?03:35 Bitcoin consumes around 0.55% of global energy production.04:04 What's wrong with how we talk about Bitcoin's carbon footprint?04:42 Energy consumption is not equivalent to carbon emissions.05:45 Does Bitcoin's utility justify its energy use?06:42 What is the utility that critics don't see?07:45 Can or should Bitcoin's energy use be regulated?08:42 Reconfiguring the grid should be the end goal, with our without Bitcoin.Read the HBR article here: https://hbr.org/2021/05/how-much-energy-does-bitcoin-actually-consume--------------------------------------------------------------------- At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us — employees, bosses, customers, our families, and the people our businesses affect — would be better off. So we try to arm our readers with ideas that help them become smarter, more creative, and more courageous in their work. We enlist the foremost experts in a wide range of topics, including career planning, strategy, leadership, work-life balance, negotiations, innovation, and managing teams. Harvard Business Review empowers professionals around the world to lead themselves and their organizations more effectively and to make a positive impact. Sign up for Newsletters: https://hbr.org/email-newsletters Follow us:https://hbr.org/https://www.linkedin.com/company/harvard-business-reviewhttps://www.facebook.com/HBR/https://twitter.com/HarvardBizhttps://www.instagram.com/harvard_business_review#Bitcoin #Environment #Cryptocurrency Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
3 Ways To Make Your Writing ClearerUploaded 03-11-213 Nov 2021---If your message isn’t clear, changing a word here or there won’t help. You need these 3 strategies to get to the heart of the problem. 00:00 Writing is hard, especially under deadline00:20 Sentence-level corrections won't save you if your message isn't clear00:31 Cut the "since the dawn of time" opening01:03 Write claim-based topic sentences01:48 Make sure people are doing thing in your sentences ...02:18 ... unless you don't want them to be doing things02:50 SummaryNext time you finish a document with a few minutes to spare, don’t squander your time editing with minor sentence-level revisions — changing a word here, cutting a word there (and then putting it back). You should certainly spell-check and proofread every document before you click submit. But if your message isn’t as clear as it needs to be, changing the word “purchase” to “buy” isn’t going to help. Instead, focus on the big picture with these three strategies: 1) Cut the “since the dawn of time” opening and get right to the point. 2) Turn those descriptive topic sentences into topic sentences that make claims. 3) Make sure people are doing things in your sentences — unless you don’t want them to be doing things. If you get in the habit of using these three strategies, you should find you won’t need to do as much last-minute editing in the future.Based on the HBR article by Jane Rosenzweig: https://hbr.org/2020/04/3-ways-to-make-your-writing-clearerShe has more tips at her "Writing Hacks" newsletter: http://writinghacks.substack.com/This video is co-produced with @Emeritus . You can find more co-productions from HBR and Emeritus on the Emeritus app: https://emrt.us/HarvardBusinessReviewFollow us:https://hbr.org/https://www.linkedin.com/company/harvard-business-review/https://www.facebook.com/HBR/https://twitter.com/HarvardBizhttps://www.instagram.com/harvard_business_reviewSign up for Newsletters: https://hbr.org/email-newsletters#HarvardBusinessReview #Explainer #Writing Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices