The Self Publishing Show

SPS-439: How Readers Are Made with James Blatch & Cissy Mecca

The Self Publishing Show

Show Notes

James is recording from the Irish Publishing Show on St Patrick's Day, James and Cissy reflect on the changing state of indie publishing, the growing pressure of AI-driven discoverability, and the realities of building a sustainable author career in a more mature market. They revisit the ongoing debate around low-quality AI-generated books on Amazon, discuss why AI detection tools are unlikely to solve the problem, and explore how authors are adapting across indie, hybrid, and traditional paths. The episode also takes a more personal turn, with a thoughtful conversation about reading habits, the books that turn children into lifelong readers, and how authors can use AI in practical, reader-focused ways, including personalised book recommendation quizzes. Key Talking Points James shares insights from the Irish Publishing Show and London Book Fair, including how the indie publishing space feels more mature and less boom-driven than in previous years. A deeper look at the AI discoverability problem on Amazon, especially the impact of low-quality AI-generated books flooding categories and search results. Why Amazon is unlikely to separate or reliably detect AI-written books, and what that means for indie authors going forward. A discussion about how readers are made, including the books that first hooked James and Cissy, and why "reading is reading" at every age and level. Cissy explains how she's using Claude and AI tools to build practical reader experiences, including a quiz that helps visitors find the right entry-point book from her catalogue. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com AI Translations Course: https://learnselfpublishing.com/aitranslations Mecca Romance (reader quiz mentioned): https://meccaromance.com

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This week on The Self-Publishing Show, James Blatch and Cissy Mecca are joined by Stuart Grant to talk about author discoverability in the age of AI and why your author website might be more important than ever. Stuart explains how the way readers search for books and authors is changing, and what authors can do to make sure they're being found and recommended by tools such as ChatGPT. They discuss the difference between traditional SEO and the newer GEO (Generative Engine Optimisation), the importance of keeping your online information consistent, and some surprisingly simple ways to improve your website's visibility. James and Cissy also share their own experiences of updating their websites using AI, and Stuart offers listeners a free author website audit to help identify what's missing. Plus, there's an update on SPS Live USA, including ticket prices, Founders tickets and when tickets will go on sale. Key Talking Points Author discoverability and how AI is changing the way readers find books SEO versus GEO and what authors need to know Why your author website is central to your online presence Using schema markup to help search engines and AI understand your website How ChatGPT and Claude can help with website optimisation The importance of FAQs, blogging and consistent author information Stuart Grant's free website audit for SPS listeners SPS Live USA ticket prices and early access for Patreon supporters Links & Resources Mentioned ProWritingAid: https://prowritingaid.com Discount code: IWC15 Free Author Website Audit: https://learnselfpublishing.com/audit SPS Patreon / Support: https://learnselfpublishing.com/support SPS Live USA Waitlist: https://learnselfpublishing.com/spsliveusa SPS Live Digital Recordings: https://learnselfpublishing.com/digital Stuart Grant – http://digitalauthorstoolkit.com https://reedsy.com/stuart-grant On social media @stuartgrantuk on all platforms

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This week on The Self-Publishing Show, James Blatch and Cissy Mecca catch up from opposite sides of Europe, with Cissy joining from Sicily as she prepares for the September 29th launch of her new book. James shares news from Learn Self-Publishing, including plans for a brand-new course, Self-Publishing Pathway, which will replace Launchpad and be built from the ground up for today's publishing landscape. He also reveals details of the Orlando writing retreat taking place in March and teases a major industry announcement coming on October 8th. The main discussion turns to AI audio, as James shares his latest experience using ElevenLabs to create an audiobook version of his novella Desert Venom. They look at how much AI narration has improved, where AI-narrated audiobooks can currently be distributed, and the cost and practical considerations for indie authors. Cissy also gives an update on her upcoming book launch, including ARC readers, Meta preorder ads, Amazon Ads and her new Vanguard reader group. She shares how she's using Claude and ChatGPT to analyse years of sales, newsletter and BookBub data to help shape a more data-driven launch strategy. Key Talking Points The new Self-Publishing Pathway course and the future of Launchpad The Orlando writing retreat in March A major Learn Self-Publishing announcement coming October 8th James's experience creating an AI-narrated audiobook with ElevenLabs Where authors can distribute AI-narrated audiobooks Human narration versus AI narration and the cost of producing audio Cissy's September 29th book launch and ARC reader strategy Meta preorder ads, Amazon Ads and the new Vanguard reader group Using Claude and ChatGPT to analyse historical sales and marketing data Links & Resources Mentioned ProWritingAid: https://prowritingaid.com Discount code: IWC15 SPS Patreon / Support: https://learnselfpublishing.com/support Orlando Writing Retreat Waitlist: https://indiewritersclub.com/orlando ElevenLabs: https://elevenlabs.io

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