Show Notes
After 33 years of marriage and 33 years practicing side by side in 700 square feet, Dr. Elisa Mello and Dr. Ramin Tabib could have coasted to the finish line. Instead, at 61, they bet on themselves again and moved into a 2,500 square foot space built around a brand they just trademarked: The Smile Code. Scott Leune sits down with the New York City couple to talk about holding the line on fee-for-service when the pressure to take insurance felt relentless, what it really takes to work with your spouse for three decades without losing your marriage, and why the heart of a great practice is not the marketing, it is being able to say clearly who you are before you ever try to sell it. If you have ever wondered whether it is too late to reinvent your career, whether you could practice without insurance, or how to build a brand the world actually responds to, this conversation is for you.
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