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Is TikTok a good Marketing Place for music

AVA LIVE RADIO Music

Show Notes

Lately TikTok has been in the news with multiple reports expressing their concern for the platform questioning whether it’s a viral hit producer or a platform that cannot build a sustainable career. The popularity of the platform is diminishing in the eyes of record labels today as they realize that TikTok might be able to make a one hit wonder but the artist then don’t have the chops to follow up. Every artist wants a sustainable career but TikTok doesn’t seem like the best way to do that. Jacqueline Jax talks about the current state of TikTok in the music business. Submit music to www.avaliveradio.info/airplay

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