336. How To Sustain Media Momentum Beyond a Viral Moment (Confessions From A Small Business Made Famous by Taylor Swift)
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Going viral is part luck, but sustaining it is all skill. Kicking off our series on amplifying your business through PR, today's case study dissects what happened before, during, and after a viral celebrity moment: when Taylor Swift wore Fazit's Glitter Freckles Makeup Patches to a Kansas City Chiefs game in October 2024.
We’re going behind-the-scenes with Aliett Buttelman— Forbes 30 Under 30 honoree and co-founder of Fazit— a brand she and co-founder Nina LaBruna bootstrapped with $13,000 in savings and built into a business on track to surpass $40 million in revenue.
We get into Fazit’s proactive outreach strategy to get their product in Taylor Swift’s hands (or in this case— face), what they’ve done to sustain the media momentum well beyond the initial viral spike, and how they’ve leveraged this attention to launch in 6,000+ retail locations, including Target, Walmart, and Sephora UK.
Connect with Aliett:
IG: @fazitbeauty
TikTok: @fazitbeauty
IG: @aliettbutts
TikTok: @aliettbutts
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