Building an EVP for a Global B2B Organization, with Neil Daly of Baker Hughes
Employer Branding PodcastShow Notes
When Neil Daly was brought in to Baker Hughes to build an EVP and employer brand strategy, he faced some unique challenges in a B2B organization. We discuss how he used data from Link Humans to make the case to executive leadership and get them invested.
Neil Daly is the Global Employer Brand Lead at Baker Hughes.
Neil Daly on Twitter: https://twitter.com/neilwdaly
Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!
More from Employer Branding Podcast
AI is changing the way that we approach employer branding content. In this episode, we talk to Bryan Chaney about what matters most, and why it’s OK to say that you’re not for everyone.
EVP activation is one of the more elusive goals for employer brand professionals. You can nail the positioning statements and brand pillars, but unless people feel them in their day-to-day, you haven't really activated anything. Authenticity is what bridges that gap — and authenticity, almost always, is built through collaboration.
At Pfizer, the employer brand is an experiment in progress where hypotheses are constantly tested to improve activation. We learn how they measure their progress as they go and weave employer brand concepts into the recruitment process.
When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that was disconnected from corporate brand. We hear how employee advocacy and the signature Sanofi scent made people excited to return to the office.
As a global company, HPE’s talent challenges are at the top of the funnel. We learn how they utilize unconventional channels and smart targeting to reach people where they already are.