Show Notes
Send us Fan Mail In this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press releases, and how they decide on what to show their users. Tune in to learn more! Our Guest: Our episode guest is Serena Ehrlich. She’s the go-to-market director at Notified, the parent company of GlobeNewswire, which provides global press release distribution services. Serena helps spread the “good word” of up-to-date, evolving PR strategies to h...
More from On Top of PR with Jason Mudd
Send us Fan Mail In this episode, Mari Considine, chief brand and marketing officer at Acenda Integrated Health, joins host Jason Mudd to discuss how to reach Gen Z, millennials, Gen X, and baby boomers with one brand promise. Tune in to learn more! Meet our guest: Our guest is Mari Considine, chief brand and marketing officer at Acenda Integrated Health. Mari brings more than 25 years of executive leadership experience connecting brand storytelling with business strategy, especially ...
Send us Fan Mail In this episode, former Goldman Sachs partner Mike Ryan, CEO and co-founder of Bullet Point Network, joins host Jason Mudd to discuss the trust problem at the heart of AI, why trust is now the biggest barrier to enterprise AI adoption, and how you can keep human judgment in control of AI output. Tune in to learn more! Meet our guest: Our guest is Mike Ryan, the CEO and co-founder of Bullet Point Network, an AI-driven investment platform. Mike is a former Goldman Sachs partn...
Send us Fan Mail In this episode, Slava Balykov joins host Jason Mudd to discuss how you can assess your brand's public relations readiness before a crisis or AI tool exposes your gaps. Slava shares his five-step framework, explains how to respond when AI gets your brand wrong, and reveals what executives really want from PR reporting. Tune in to learn more! Five things you’ll learn from this episode: How to assess your brand's PR readiness in the AI eraFive steps to PR readinessWhy you shou...
Send us Fan Mail In this solocast, On Top of PR host Jason Mudd explains why brands should earn attention before they buy it and how generative AI makes leading with PR more important for marketing leaders. Tune in to learn more! Five things you’ll learn from this episode: 1. Why the order of PR and advertising matters when you launch something new 2. How Starbucks, Tesla, and Pepperidge Farm earned attention before they bought it 3. Why launching advertising first can spend your news value...
Send us Fan Mail In this episode, Ron Culp joins host Jason Mudd to discuss why business acumen now outweighs writing skills in PR hiring, the three stages of a corporate PR career, and five practical ways to build business acumen at any career stage. Tune in to learn more! Meet Our Guest: Our guest is Ron Culp, a professional-in-residence at DePaul University and a former corporate chief communications officer. He brings decades of experience across government, corporate communications, pu...