Canva CMO Zach Kitschke on Achieving Big Marketing Goals and Sparking Virality
Frontier CMO Podcast by Think with GoogleShow Notes
This week, Canva CMO Zach Kitschke joins Google's Joshua Spanier and Bethany Poole to talk about the brand's product evolution over the years, and how it puts visual communication into everyone's hands. Zach discusses Canva's growth journey, the importance of creating delightful product experiences, viral marketing moments, and the power of community.
More from Frontier CMO Podcast by Think with Google
Could your doctor's office be just a few clicks away?
How do you transform one of the world's most iconic telecom giants into a modern, customer-obsessed growth powerhouse?
Gap Inc. is having a moment and Damon Berger, an SVP who leads marketing shared services across the company’s portfolio of iconic brands, is focused on turning that moment into momentum. Live from Google’s Rethink Retail event in New York, he joins Josh on stage in front of 350 retail marketers to unpack how Gap Inc. is blending entertainment, cultural relevance and AI to drive sustainable business growth.
Jo Malone. MAC. La Mer. Tom Ford. Clinique. The Ordinary. These are just a few of the powerhouse brands behind The Estée Lauder Companies. For more than 80 years, the beauty giant has reinvented itself with every era – from the department store counter to the digital storefront. Now it’s making its biggest leap yet: AI.
The future of content and websites isn't about chasing vanity impressions—it’s about driving true digital retention.