How adding account management impacted an event production agency, with Cameron Magee
Creative Agency Account Manager PodcastShow Notes
Welcome to episode 137. If you’ve ever wondered when’s the right time to introduce an account manager role into your agency - or how that change might impact the way you serve clients - this episode is for you.
I’m joined by Cameron Magee, founder of event production agency avad3, trusted by clients such as Walmart and the White House.
He shares with me:
Why he waited until 30+ employees to hire a dedicated account manager What changed when Cameron stepped back from day-to-day client contact The growing pains of introducing account management into a production-led culture Advice Cameron would give to other agency owners ready to make the leap
We also touch on where the live event industry is going - and why hybrid events might start to feel a bit more like first-class travel experiences.
If you'd like to connect with Cameron, you’ll find him most active on LinkedIn: http://www.linkedin.com/in/c-magee or go to the avad3 website: http://avad3.com/
If you want regular tips and updates about how AI is impacting the agency account management role then head over to my website and sign up for my newsletter. That’s where I share tools, training and guest insights to help you strengthen and expand your client relationships. https://www.accountmanagementskills.com
More from Creative Agency Account Manager Podcast
Welcome to Episode 174. This episode is particularly useful if you're wondering how your clients are really adopting AI, and what that means for the future value of agencies.
Welcome to Episode 173. This episode will be genuinely useful if you're an agency owner thinking about how you'll eventually sell your business, or wondering whether AI is actually giving your agency an edge or just helping you do things faster.
Welcome to Episode 172. AI in agencies has moved on significantly from simply experimenting with ChatGPT and saving a bit of time. My guest is Roy Murphy, Co-founder at G3NR8 - AI innovator for brands including Samsung, Arsenal, and Perrigo. Roy helps businesses unlock exponential technologies as a driver of growth, guiding organisations to understand and act on AI through comprehensive training, strategy, and implementation initiatives. He serves as AI Advisor to the in-house agency network Inside Out and has delivered AI training for over 150 brands, including GSK, Lego and the Bank of England. Roy regularly speaks at AI roundtables, podcasts, and industry events, working with HR, communications, marketing, and operations teams to drive meaningful transformation. In this episode, we look at: • what comes next • why agencies need to rethink their business model and service lines • how connecting your existing client data can give account managers much better intelligence • and why agentic workflows could fundamentally change the way we manage and grow client relationships. We also talk about the skills account managers need to stay valuable as AI becomes embedded in everyday agency life. There’s a lot packed into this one. You can connect with Roy Murphy on LinkedIn here: https://www.linkedin.com/in/roymurphy/
Welcome to episode 171. I’m joined by Duncan Arbour, Head of AI Innovation in the Kinetic team at Syneos Health.
Welcome to Episode 170. This is a fascinating one if you work in or with design agencies, or if you’ve ever wondered why brilliant creative work doesn’t always get the influence it deserves inside client organisations.