Behind the Screens

Wicked: For Good and the road to Thanksgiving

Behind the Screens

Show Notes

Wicked: For Good hit the big screen this weekend, and our dynamic duo are tackling the box office, audience, and marketing opportunities for Part Two in-depth. How did it shape up against Wicked Part One? How has the audience evolved? And how can exhibitors drive further repeat visitation to keep the momentum? We're answering all the burning questions and more this week on Behind the Screens.

Topics and times: Wicked: For Good opening weekend - 0:14

Wicked: For Good global box office breakdown - 1:31

Wicked: For Good in-depth audience analysis - 3:34

Wicked: For Good audience and critical reception - 5:51

Marketing opportunities for Wicked: For Good - 7:29

Zootopia 2 pre-sales and audience comparisons - 8:22

Next week - 12:54

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

More from Behind the Screens

Oct 20, 2026

Street Fighter and You Can See Everything took big swings at the box office this weekend, with the latter putting in a surprisingly large performance across less than 1000 screens. Matthew and Simon bring us the results, audience analysis, and more for a number of titles this week, also including Whalefall and Sense & Sensibility. And with Clayface coming this weekend, join us Behind the Screens to get all the pre-sales insights into its box office tracking and audience.

Oct 14, 2026

Other Mommy took the top spot at the box office this past weekend, so who turned out to make its debut a splash? Matthew and Simon take us through the results, audience, and reception for Other Mommy, as well as The Social Reckoning's decidedly lower opening. Join us Behind the Screens for all the insights, including pre-sales analysis for Street Fighter, Sense & Sensibility, and Whalefall.

Sep 30, 2026

With three newcomers, an encore, and holdovers, there's a lot to cover this week in the box office. Lauren and Matthew tackle Heart of the Beast, Primetime, and the especially interesting audience breakdown of Forgotten Island, as well as how Avengers: Endgame Encore is setting the scene for Doomsday later in the year.

Sep 22, 2026

Resident Evil hit a franchise-best opening both at the box office and in its reception. Lauren Greene joins us for this week's episode to take an in-depth look through the box office, audience analysis, and critical reception for the video game adaptation's opening weekend.

Sep 15, 2026

Practical Magic 2 knocked Spider-Man off the number 1 spot at the domestic box office this week. With a divide between the audience and critical reception, can it reach the cult classic status of the original? Our hosts dive into the box office and audience analysis for the new release, as well as pre-sales comparisons and tracking for the upcoming Resident Evil.

See all episodes →