Show Notes
This week I'm chatting with Lauren Aldous, founder of Heart Mountain Candle Co., about how she built a thriving Etsy brand in the notoriously saturated candle niche. We dive into how her background in psychology shaped her approach to scent, emotion, branding, and customer experience—plus why non-toxic ingredients and intentional design have been key differentiators. Lauren also shares practical tips on shipping, listing photos, and what new sellers can learn from her transition from real estate to ecommerce. **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com
STUFF I MENTIONED: Shop Sprint Intensive Cohort: https://www.howtosellyourstuff.com/shop-sprint-intensive
Try Trendspotting: https://www.howtosellyourstuff.com/offers/JxNYgLnw Use code KEEP20 to try your first month for just $17, rebills at $37/month Upcoming Trendspotting Bonuses : March 16 – On Trend Comfort Colors Mockups March 23 -- 5 design templates March 30 -- Double Opportunities (that's 12 for the week, instead of 6) April 6 -- Font Pairing Guide
Submit your questions for the upcoming FAQ episode: https://sprw.io/stt-dEeCxhdfYaf3eqBYohD7fZ
FIND LAUREN: Heart Mountain Candle Co everywhere
HOW I HELP ETSY SELLERS GROW: ⭐ Scaling Society: https://www.howtosellyourstuff.com/scaling-society ⭐ "How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop ⭐ Trendspotting: https://www.howtosellyourstuff.com/trendspotting ---------------------- 🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp
FIND LIZZIE: Find me on Instagram and TikTok @HowtoSellYourStuff HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/ HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/224
*Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure
More from How to Sell Your Stuff on Etsy
What does it take to scale when part of you still wants safety? In this episode, we're talking with Tiffany Carter, money attachment expert and host of ProjectME with Tiffany Carter, about the mindset side of scaling a business. We get into the tug-of-war between the identity that wants more and the identity that wants safety, how to get unstuck when your income has plateaued, and what to do with the "what if it doesn't work" thoughts that kill momentum. Whether you're in the thick of scaling or still hesitating to take the first step, this conversation is for you. **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com
What does it really take to scale a handmade Etsy shop to seven figures? In this episode, we're talking with Tina Pagliaro of Wreaths of Bloom, our head handmade coach in Scaling Society, about her turning point, what she's delegated, and how she manages inventory and cash flow. Plus, the biggest mistake handmade sellers make when scaling and how it differs for POD and digital sellers. **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com
Making regular sales and ready to SCALE your Etsy shop? In this episode, I'm breaking down every step to scale your business, from nailing the foundations to doing more of what's working, streamlining your processes, and building beyond Etsy. **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com
Shannon is back on the podcast-- and the results since her last episode are WILD. After joining us when her digital Etsy shop had just reached 2,000 sales, she's now broken into the top 1% of Etsy sellers, and we're unpacking exactly what changed along the way -- from evolving her trend and niche strategy and capitalizing on bestsellers to trusting designs she doesn't personally love, refining her AI workflow, and building the confidence to follow the data instead of her own preferences. **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com
Cody is back on the podcast answering some of your biggest questions about selling printables and digital products on Etsy! We're digging into research and design processes, how to use paid Etsy Ads strategically, file organization, and how brand-new sellers can create printables faster without overcomplicating the process. **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com