Show Notes
Most pitch decks are failing because PDFs no longer match how investors actually consume information, especially on mobile.
That is the problem Avi Solomon and his team at Pulse are solving with AI.
In brief: • Interactive decks increase conversions • AI now makes advanced pitch decks economically viable • Investors increasingly expect interactive, mobile-native formats
Pulse feels like a category shift because the decks behave like interactive web pages not documents where on-screen motion captures attention, information is layered so investors can skim or drill down without friction, and everything is explorable.
The most compelling feature is interactivity around underwriting where investors can stress tests assumptions, using the sponsor's pro-forma (hidden behind the scenes), to see how returns change. That reframes underwriting from a static presentation into a shared analytical exercise.
Financials follow the same logic. Sources and uses, pro formas, rent comps, and market data are presented at a high level first, then expanded line by line only if the investor chooses.
The visuals support the story rather than overwhelm it where floor plans become 3D renderings, amenities are navigable, sponsor bios expand on demand and with video when available. Bottom line: Pulse reflects where capital formation is heading. Pitch decks are no longer just documents, they are interactive environments designed around how investors evaluate risk and make decisions.
If you are still sending PDFs and hoping for engagement, this episode is worth watching.
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