How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
The Influence Factor by The Influencer Marketing FactoryShow Notes
In this episode of The Influence Factor, Alessandro Bogliari chats with Jonathan Kolozsvary, Global Head of Small Business at Visa, about the evolving landscape of the creator economy, emphasizing the importance of financial tools and resources tailored for creators. He highlights the recognition of creators as small businesses by Visa and the need for a robust financial infrastructure to support their unique challenges. The discussion also covers insights from the Visa Creator Summit, the significance of co-creation in product development, and emerging trends.
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Show Notes: (01:18) - Introduction to Jonathan (03:02) - Creators as Small Businesses (05:24) - Financial Tools for Creators (07:40) - Small Business Criteria and Requirements (09:02) - Visa Products for Growth (11:30) - Trends in the Creator Economy (14:25) - Visa Creator Summit Highlights (17:00) - Core Products for Scalability (18:55) - Next-Gen Research Insights
Check out some of our previous episodes! Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable) What Makes Content Stick w/ Victoria Blinova (YouTube) The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch) From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy) Audience-First Content Strategies w/ Dace de la Foret (Nationwide) The Creator’s Attorney w/ Tyler Chou The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard) How To Protect Your Social Media Accounts w/ Liron Segev Liquid Death's Unconventional Marketing w/ Greg Fass The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley Inside Snap's Playbook w/ Brooke Berry Scaling Miss Excel w/ Kat Norton From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) (Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
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