WTF Bach

(Rant) ‘More Than Food.’

WTF Bach

Show Notes

The music at the end is BWV 600, from a forthcoming ‘electrified’ arrangement of Bach’s Orgelbüchlein. The beautiful passage toward the end of my rant— with the koto accompaniment and bird song— comes from one of my absolute favorite books: R.H. Blythe’s writings about Haiku. Blyth considered the three greatest geniuses of time to be Basho, Bach, and Shakespeare— in that order! Wow! What am I missing with Basho!? More than a podcast. This is WTF Bach.

I take my groceries from the bag and notice the bag says, This is more than food. More than food? But I want to eat …food. Just food. Maybe they’re referring to the packaging? This is more than food: it’s packaging wrapped around the food. But then I read on: This is impact. Impact? Do I want to eat impact? Does impact have gluten? My chocolate bar, too. This is more than chocolate. Uh-oh. This is freedom. Yikes. Should I …eat the freedom part? Maybe I shouldn’t. Sounds like something a dictator would do. How would you like your freedom Signori Mussolini? Rare. Very rare. My milk says something too. Goddamn! When did food get so talkative? For Family Farm Dairy, milk is more than just a drink. Oh here we go again… Our Cows are family. Family? With, like, beds in the house? I thought dogs in airports was too much, but now: cows… Do not pet. Emotional support heifer. And while I’m in the airport, I need something to eat. I’m still hungry because this all this impact and freedom hasn’t filled me up. I see a sign, Eat beautiful. Eat beauti…ful…? Oh I get it, ‘Subway. Eat Fresh.’ now this. But this is somehow worse. We all want fresh food, even if it is grammatically incorrect fresh food, but beautiful food? I’m not ready for that. Especially since it’s …at an airport. Eat beautiful? What was wrong with eat beautifully? But then again, what is eating beautifully? Picture Sophia Loren eating sushi. But eat beautiful? Sorry, don’t eat adjectives. Eat photogenic. Eat prepossessing. Someone will drop one of these on us soon enough. Sirs, our data reports show that people are consuming 20% more beautiful, but they’re not eating enough of our product! Hence, our new slogan: eat sexy. Oh yes, yes! Eat sexy. Fantastic, brilliant. Maybe we can get some pink ribbons and black and white photos on the edamame. Could we wrap the steaks in lingerie? Who would eat beautiful when they could eat sexy? Spread the Happy. This is a real one. These are all real ones. Honey, can you, uh, pass the happy? I know we’re in a sexless marriage and our children never call, but if we just spread a little more of this Happy… Cadbury told us to Free the joy Now it’s on us to free something? To free an emotion? We wouldn’t have to if they didn’t trap it in there. One chocolate bar is freedom, another is enslaving joy. Poor joy, all trapped in that wrapper. Here let me set you free. It’s all spin-offs on Coca-Cola, anyhow, the greatest grifters of all time. Open happiness. God, it’s brilliant. It preys on people. Open happiness, I even like it. But then they changed it to taste the feeling. The feeling. What feeling? The feeling of… tasting? Taste the feeling of tasting. It’s weird. It’s just shifting around words until they’ve lost all meaning. But that’s old hat by now because these days coca-cola tells us it’s real magic. Magic. We’ve gone from happiness to magic. Ah. I see where this is going Allow me to save coke years of market research, what you’re after is, “Coke: the Carbonated Christ.” Food is out of control— and arrogant! I liked it when food was food. I’m sick of eating beautiful and happy. I want a meal! Would you care for some freshly ground joy on your magic? Oh grow up! Are you living in Never-Never Land? Remember, “the best part of waking up is Folgers in your cup?” Nice, simple. Somewhat true. The best part of waking up, after, naturally assuring yourself you haven’t died in your sleep, could well be a cup of coffee. Folgers never said, “we’re more than Folgers, we’re a cultivated set of moral cod

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Sep 8, 2026

Q: If, after you attended a Bach concert, someone told you that your favorite piece on the program was not, after all, by Bach… how would you feel? Does this cantata actually fail to move us? Or does it fail to move us when we know its authenticity is up for debate? Can we truly hear some compositional weaknesses? If we are to ascribe this music to Bach, it was probably from the years 1709-1711. No other cantatas from the period from his first years in Weimar (that is, before being promoted to concertmaster) survive. The early cantatas are occasional, sporadic, and very different to one another. Richard D. P. Jones says, on the extant early cantatas: “since at a later date Bach very likely came to regard these early works as outmoded—perhaps representing that ‘former style of music’ which ‘no longer seems to please our ears’—he seems to have made no attempt to preserve them, with the result that the few that survive do so by accident.” Jones himself excludes this cantata from the canon, but, on the subject of authenticity, admits there must be some subjectivity when making such cuts: “No less thorny is the issue of authenticity. … There are inevitably borderline cases, however, and in this area the author has had to make up his own mind as to which compositions merit inclusion and which do not.” Among other scholars— as far as I can tell— this cantata’s authenticity is still up for debate. Oh, Bach’s Art. The Prelude to my Heart.

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